Google Return as Partner For The 21st FAB Awards And The 4th FAB Forum

Google Return as Partner For The 21st FAB Awards And The 4th FAB Forum

The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the fifth consecutive year. Now in their 21st year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands. It recognises the critical contribution […]

Lewis Moberly Crafts Refined Brand Identity for New English Sparkling Wine from Bride Valley

Lewis Moberly Crafts Refined Brand Identity for New English Sparkling Wine from Bride Valley

Celebrated independent producer of English sparkling wine Bride Valley has released its latest variant – a Cremant – with design by brand consultancy Lewis Moberly.  Owned by acclaimed wine expert Steven Spurrier and his wife Bella, Bride Valley is set in the Dorset countryside and now has 10 hectares of vineyard under cultivation, producing a […]

Pepsi Sets Record Straight on Viral Question – “Is Pepsi Ok?” – with Epic Super Bowl Campaign

Pepsi Sets Record Straight on Viral Question – “Is Pepsi Ok?” – with Epic Super Bowl Campaign

Pepsi is no stranger to the Super Bowl and in 2019, the brand is using the world’s biggest stage to answer the question “Is Pepsi OK?,” showing the world – and the internet – once and for all that Pepsi is so much “more than OK!” The brand’s highly anticipated in-game advertisement, “More Than OK,” […]

Brooke Bond Red Label Ad Tackles Stereotyping of Indians from the Northeast

Brooke Bond Red Label Ad Tackles Stereotyping of Indians from the Northeast

As India recently celebrated its 70th Republic Day, Prime Focus Technologies’ latest digital film for Brooke Bond Red Label throws light on the discrimination towards Indians from the Northeast. Often regarded as foreigners owing to their distinct appearance, Indians from the Northeast region have been continually subjected to stereotyping in their own country. The film […]

Strongbow Apple Ciders Refreshes Chinese New Year with a Cider Made Playlist

Strongbow Apple Ciders Refreshes Chinese New Year with a Cider Made Playlist

Strongbow Apple Ciders has launched its Chinese New Year campaign, created by Bonsey Jaden Malaysia, that features a playlist of refreshing sounds of the brand’s much-loved apple ciders. For the first time, Strongbow is leveraging on the power of autonomous sensory meridian response (ASMR) technology to invigorate the festivity.  The campaign – aims to illustrate […]

Subterranean Low-Alcohol Spirit Willow, Now Available Above Ground

Subterranean Low-Alcohol Spirit Willow, Now Available Above Ground

A drinks entrepreneur who is making a speciality of turning underground public conveniences into busy neighbourhood bars has launched ‘Willow’, a low-alcohol (4.4% ABV) spirit. Created in William Borrell’s subterranean neighbourhood bar, the ‘Ladies & Gentlemen’ bar in Kentish Town, north London, the spirit’s name is a clever combination of his first name and ‘low’. William Borrell […]

UPEND Gin Launches with Design by Nude Brand Creation

UPEND Gin Launches with Design by Nude Brand Creation

Introducing the first preview of UpEnd gin before it’s first release in late February 2019, with brand identity and packaging developed by Nude Brand Creation. New to the scene, UpEnd is a distiller focused on honouring the long tradition of gin but with a modern twist. Founded by friends Matt Mckee and Chris Lofrese, the […]

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]

Coca-Cola’s Super Bowl Ad is Inspired by an Andy Warhol Quote on Unity

Coca-Cola’s Super Bowl Ad is Inspired by an Andy Warhol Quote on Unity

Coca-Cola’s Super Bowl spot is a beautifully animated ode to an Andy Warhol quote on unity. ‘A Coke is a Coke’ was created by Wieden+Kennedy Portland and directed by Psyop’s Kylie Matulick, Trevor Conrad and Todd Mueller. Inspired by a 1975 quote by iconic pop artist Andy Warhol, the ad brings to life the idea […]

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