Smiling Wolf is a premium, functional spirits range that blurs the line between non-alcoholic and alcoholic to offer an unprecedented mood-enhancing experience. Everything you would expect from a classic alcoholic spirit (flavour, mouthfeel, experience, story, quality and effect) but without the downsides. An uncompromising range that looks, feels, tastes, mixes and performs like a classic […]
This month sees TENZING, the pioneers in natural energy, launch its new creative campaign across the UK. The brand, which will now be the second-largest media spender in the energy drinks category, behind Red Bull, is on a mission to increase overall awareness, educating further on healthier and better alternatives to traditional energy drinks. Launching […]
For its latest campaign, the world’s biggest-selling spirit will bring the JINRO Discovery Bar to London’s leading food festival, Taste of London. The JINRO Discovery Bar is designed to bring the flavour and spirit of Korea’s favourite soju to Regent’s Park via immersive activities, games and sampling. “We are excited to bring the passion and […]
Advertising Burst Centres On Authentic Taste And Unique Colour Nurture Brands is supporting its fast-growing Rebel Kitchen Coconut Water with its first-ever outdoor advertising campaign. The activity – with a media value of £250,000 – covers six-sheet posters located in and around train stations and commuter hubs, across London and the South-East. Four executions each […]
Brand agency Born Ugly today reveals the refreshed packaging and visual identity for Carlsberg’s Eve brand, breathing fresh life into the beloved beverage and helping it reconnect with women seeking carefree, flavour-filled moments. Launched nearly twenty years ago, Eve was created to appeal to Swiss women looking for an alternative to beer. Born Ugly was challenged to […]
Creative agency, BrandMe, partnered with Sumol Compal and Água Serra da Estrela to unveil the visual identity for Para Ǫue Nunca Acabe (So It Never Ends)— a long-term sustainability movement dedicated to driving positive environmental impact. Recognised for its purity and natural, balanced taste, Água Serra da Estrela is sourced from mainland Portugal’s highest spring, […]
In a market where consumers often face a tough choice – balancing the taste and nutrition of traditional dairy with the sustainability of plant-based alternatives – Farm Dairy Netherlands and PlanetDairy Denmark are excited to introduce a groundbreaking solution. The two companies have joined forces to create a new line of milk products that blend […]
Best-Selling IPA – Goes Into 500ml Bottles & New Recipe Nirvana, the UK’s oldest No-Low brewery (est. 2016), has taken another step in providing as many of its beers in larger formats, making its best-selling IPA (0.5% ABV) available in 500ml bottles. The move is part of the brewery’s ‘long pour’ strategy – ensuring drinkers […]
Kaytea, a leading brand in the RTD Tea space, is bringing ‘Next Generation Hydration’ to the market with a convenient new range of Instant Iced Tea Powders. Available in three delicious flavours – Peach & Mango, Lemon, and Classic Milk Tea – the pre-blended powders are not only easy to prepare (simply stir into hot water and […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
