Buxton Natural Mineral Water is undergoing a major brand refresh for the first time in seven years, that will hit shelves this spring. The launch includes exciting new branding and packaging which aims to highlight the brand’s premium positioning, with bottles remaining 100% recyclable and containing 20% recycled plastic. The water is sourced from the […]
LIFEWTR, a premium water brand committed to advancing and showcasing sources of art and creativity, announced it is championing Art through Technology as its seventh design series. As technology broadens the boundaries of possibilities within art and design, ninety-two percent of art organisations agree that technology has made art a more participatory experience, ultimately helping […]
Greenpeople, the organic pressed juices brand, has launched a new range of water bottles that, instead of using litres or millilitres, measure the contents by daily activities that can waste water, from brushing your teeth to showering. The bottles, which were devised by Cheil Brazil, are launching on World Water Day (Friday March 22) and […]
The latest Bud Light efforts against Miller Lite start with ‘Imitation’, showing the King by the fire, acknowledging Miller Lite’s latest ad and lamenting that the rival brand never thanked him for delivering its vat of corn syrup. “Look, if you’re this set on imitating our kingdom, may I suggest also imitating us by putting […]
Miller Lite is launching a series of new spots that lightheartedly joust with the “Dilly Dilly” fantasy world Bud Light has inhabited for the better part of a year. The new competitive ads by DDB Group, which will air on television, digital and social channels starting March 21 during the college basketball tournament, “take consumers […]
Kona Brewing has launched its largest-ever marketing effort launching during NCAA’s March Madness. It’s Kona’s first-ever national campaign as the brand courts beer drinkers across the country in a bid to compete with top lifestyle beers like Corona. After charming regional audiences in California, Hawaii, Florida and Washington, Kona’s larger-than-life but laid back Hawaiian brothers […]
To celebrate the First Day of Spring, Poland Spring is launching a new campaign to show what makes spring water special. A new national survey by KRC Research on behalf of Poland Spring highlights that while most Americans drink bottled water, 43% of them admit that they don’t know the difference between spring and purified […]
Sipsmith launched its most ambitious campaign in its 10-year history, bringing to life the brand story, celebrating its passion and its uncompromising commitment to crafting the very best London Dry Gin, through a beautiful stop motion animation film, developed by Ogilvy UK. Sipsmith, founded by two childhood friends, Sam Galsworthy and Fairfax Hall, fought to […]
Pantone has recognised that ‘Sevilla has a special colour’: #FFAB60 has been certified as the colour of the Andalusian capital. The project for the search of this colour it has been developed by PS21 for the launch of the new gin ‘Tanqueray Flor de Sevilla’. The creative and strategic challenge was to emotionally connect the […]
DG Yuengling & Son, which bills itself as America’s Oldest Brewery, announced the launch of a new fully-integrated campaign, ‘Make Your Day Golden,’ in support of Yuengling Golden Pilsner, the Pottsville, Pennsylvania brand’s first new year-round product in 17 years. The product and campaign promote a carefree millennial lifestyle. Yuengling Golden Pilsner was created by Yuengling’s […]