Mark Anthony Brands approached Pearlfisher with the strategic vision of creating a premium Canadian whisky brand for a modern consumer. Working in close collaboration throughout the entire process, the design agency brought this vision to life, creating the brand identity and brand world for innovative new challenger and Canadian whisky brand, BEARFACE. Unlike other whisky […]
Heineken APAC launches its first global campaign targeting various festive seasons, initially rolling out in 15 Asian markets in the first quarter of 2019, including China and Vietnam. Building on the brand’s new global creative approach of a refreshing perspective on common beliefs, Heineken’s new campaign invites people to enjoy the holiday season to the […]
Sydney Beer Co. has announced the second instalment of its ‘Sydney Time’ campaign – the ‘Sydney Beer Co. Summer Price Index‘ – a temperature-related pricing initiative, via BD. The innovation uses real-time weather data to create a temperature-related discount of up to 49% live on your smartphone. Beer drinkers are encouraged to monitor the daily […]
Tiger Beer, Malaysia’s leading Beer is urging consumers to ‘Uncage New Beginnings’ this Chinese New Year with the help of Ogilvy Malaysia. At the core of the campaign is a new film, which marks a distinctively different direction for the brand. While previous years have seen the brewer run a largely tactical campaign with a […]
Our drinking habits are changing fast and the beer industry is transforming alongside these trends. The Office for National Statistics states that one adult in five in the UK is now teetotal, and for 16-24-year-olds, it goes up to one in four. Some 4.5m people took part in Dry January last year, a number which […]
HEINEKEN has partnered with the London office of strategic brand design agency Bulletproof to reignite the soul of Cruzcampo, their iconic Spanish beer brand. The agency was appointed to the project in June 2016. Cruzcampo was founded in Seville in 1904 – the first brewer to be based in the south of Spain, established with […]
The #WomensWave is coming. Jane Walker is showing up at the 2019 Women’s March on Saturday, January 19th in Washington D.C. to celebrate the many messages of optimism and empowerment that come to life in the incredible signs for the march. The Striding Woman icon will walk with the millions of people who march around […]
Super-premium Italian beer brand Peroni Nastro Azzurro is launching its first alcohol-free beer, Peroni Libera 0.0%, with identity and packaging developed by Nude Brand Creation. The newest addition to the Italian beer brand’s portfolio, Peroni Libera 0.0% will offer a stylish, alcohol free alternative to the world of beer. It is not about removing alcohol, […]
Metallica and Arrogant Consortia (a Stone Brewing imprint) have announced Enter Night Pilsner. Launching in the US now, and internationally this spring, Enter Night Pilsner is a unique expression of the shared values that have helped define Metallica and Stone Brewing: fiercely independent, transcending genres, shattering preconceptions and challenging convention. Enter Night Pilsner is the outcome of a genuine creative […]
Ocean Spray has launched a new advertising campaign dubbed Ocean Spray. Act Tiny. Be Mighty. to tap into its roots as a farmer-owned cooperative. Ocean Spray has built a strong brand focused on the nutrient-rich cranberry, however many still don’t know that Ocean Spray is owned by family farmers who have helped preserve the family farming way […]