The #WomensWave is coming. Jane Walker is showing up at the 2019 Women’s March on Saturday, January 19th in Washington D.C. to celebrate the many messages of optimism and empowerment that come to life in the incredible signs for the march. The Striding Woman icon will walk with the millions of people who march around the world towards a shared vision of progress in gender equality.
Leading up to the march, the brand is now offering those aged 21+ custom-designed artwork to download and print for marches around the country at www.WalkWithJane.com. The custom artwork was designed by talented graphic artists Monica Ahanonu, Libby VanderPloeg, Ali Macdonald, Edward Ubiera, Laurène Boglio, Grace Miceli, William de Lannoy, Bari Schechter and Laura Zalewski.
These “Signs of Progress” aim to celebrate the spirit of the women’s movement and are inspired by the work of non-profit brand partners Monumental Women and She Should Run – organisations that honour historic women who have paved the way and champion our future female leaders.
At the Women’s March in Washington D.C., Jane Walker by Johnnie Walker will host a ‘Signs of Progress’ truck at 14th Street NW & Constitution Ave NW along the March route to distribute complimentary signs. The brand will have a designated donation booth in the Constitution Gardens near the conclusion of the March route for participants to donate any and all signs. These signs will be preserved for a future pop-up exhibit curated in partnership with the New York Historical Society – Center for Women’s History.
The exhibit will commemorate the monumental messages of optimism and unity represented through march signage as well as the spirit of collective progress moving our country forward. Additional details on the exhibit to be announced in the coming weeks. For those who will be marching around the nation and are interested in donating their signs to history, should email firstname.lastname@example.org for further instructions.
The Jane Walker icon, the first-ever female iteration of the Johnnie Walker brand’s iconic Striding Man logo, was first introduced in March 2018 on a limited-edition offering of the award-winning Black Label blend. The icon serves as a symbol of the brand’s commitment to progress in gender equality. Please join Johnnie Walker in raising a glass to those who march together and remember to celebrate responsibly.