Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label. Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]
Johnnie Walker partners with cultural changemakers in over 10 countries to encourage the world to Keep Walking
Johnnie Walker Introduces The Walkers
John Walker & Sons King George V is a blended whisky that was released to commemorate the Royal Warrant awarded to Johnnie Walker in 1934. This year, the whisky is available to buy in a limited edition pack that celebrates Chinese New Year. GPA Luxury constructed the pack from premium recycled grey board, and wrapped […]
Johnnie Walker and HBO Licensing & Retail are introducing two new Scotch Whiskies to the realm in honour of the enduring legacy of the critically acclaimed HBO series Game of Thrones. A continued collaboration with HBO, these limited edition whisky blends are inspired by the iconic and powerful houses of Westeros – House Stark and House Targaryen […]
“Shining a light on this hidden treasure of the whisky world is something we’ve wanted to do for some time. This indulgent new limited edition provides us with a wonderful opportunity to explore the remarkable layers of rich fruit found in every drop of Johnnie Walker Blue Label.” Jim Beveridge, Johnnie Walker Master Blender On […]
“I’ve always been fascinated by the distinct favour profiles that distilleries from each of the four corners of Scotland offer, and what they individually add to our whiskies. The Johnnie Walker Black Label Origin Series gives us the opportunity to take people on a guided tour of the whisky producing regions, with each edition delving deeper into […]
Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields. The creative directors at McCann 1886, Theo Egbers and John Withers, were inspired […]
The #WomensWave is coming. Jane Walker is showing up at the 2019 Women’s March on Saturday, January 19th in Washington D.C. to celebrate the many messages of optimism and empowerment that come to life in the incredible signs for the march. The Striding Woman icon will walk with the millions of people who march around […]
Diageo-owned scotch whisky, Johnnie Walker, opens its first flagship experiential retail store in Madrid. The exciting new space, which promises to become a leading destination for Scotch lovers and whisky novices alike, plays host to a wide variety of immersive experiences, including whisky appreciation classes and tastings designed to help people explore the world of […]
Archer’s Mark director Ian Derry helms the new Johnnie Walker campaign for Something Inc. Tracing an epic journey through Scottish landscapes, the campaign, entitled ‘It’s What’s Inside’, explores the unique qualities of the iconic Johnnie Walker Blue Label and the new limited-edition Johnnie Walker Blue Label Ghost and Rare Port Ellen. Something Inc teamed up […]