JOHNNIE WALKER EXPANDS ITS BOLD STEPS INITIATIVE WITH NEW PARTNER DANKIE SOUNDS

JOHNNIE WALKER EXPANDS ITS BOLD STEPS INITIATIVE WITH NEW PARTNER DANKIE SOUNDS

Johnnie Walker Black Label nnounce a new multifaceted partnership with Dankie Sounds, a key player in bringing the wave of the South African subgenre, Amapiano, to the UK music scene. Celebrated for its vibrant events and passion for championing emerging creatives in music, Dankie Sounds’ work mirrors Johnnie Walker’s ‘Keep Walking’ and ‘Bold Steps’ mission […]

JOHNNIE WALKER PARTNERS WITH JAMES JEAN FOR LUNAR NEW YEAR

JOHNNIE WALKER PARTNERS WITH JAMES JEAN FOR LUNAR NEW YEAR

New Johnnie Walker Blue Label Limited Edition Design is created by one of the worlds’ most influential visual artists, James Jean Johnnie Walker, the world’s number one Scotch Whisky, today announces an intricate new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by one of the most influential visual artists in the […]

To celebrate bossa nova legend Alaíde Costa,  Johnnie Walker takes her to the stage at Carnegie Hall and recalls her trajectory as part of a new campaign

To celebrate bossa nova legend Alaíde Costa,  Johnnie Walker takes her to the stage at Carnegie Hall <strong>and recalls her trajectory as part of a new campaign</strong>

As part of the launch of the brand’s new campaign, the singer will perform in “Bossa Nova: The Greatest Night,” six decades after the historic concert that celebrated Brazilian music without her in the lineup On October 8th, the stage at Carnegie Hall will be host to one of the brightest stars in Brazilian music […]

UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI

<strong>UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI</strong>

“When Chef Kei and I set out to capture the essence of umami, we knew we were taking a step into the unknown by embarking on an exciting journey of flavour exploration. Together, we wanted to push the boundaries of what Scotch could be and bring a truly innovative offering to the world of whisky […]

Johnnie Walker celebrates British South Asian creativity with its new limited edition ‘Bold Steps’ Bottle

<strong>Johnnie Walker celebrates British South Asian creativity with its new limited edition ‘Bold Steps’ Bottle</strong>

The iconic whisky brings its partnership with Diet Paratha to life by launching a bottle designed by illustrator and graphic designer Kushiaania. Johnnie Walker is proud to unveil a limited edition bottle in celebration of its ‘Bold Steps’ campaign in partnership with Diet Paratha, the South Asian creative community platform. Building on Johnnie Walker’s progressive […]

NEW JOHNNIE WALKER CAMPAIGN MAJORS ON BLACK LABEL

NEW JOHNNIE WALKER CAMPAIGN MAJORS ON BLACK LABEL

Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label.  Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]

John Walker & Sons King George V Chinese New Year – A Limited Edition Pack by GPA Luxury

John Walker & Sons King George V Chinese New Year – A Limited Edition Pack by GPA Luxury

John Walker & Sons King George V is a blended whisky that was released to commemorate the Royal Warrant awarded to Johnnie Walker in 1934. This year, the whisky is available to buy in a limited edition pack that celebrates Chinese New Year. GPA Luxury constructed the pack from premium recycled grey board, and wrapped […]

Johnnie Walker Unveil Two New Limited Edition Whiskies Marking the Enduring Legacy of Game of Thrones

Johnnie Walker Unveil Two New Limited Edition Whiskies Marking the Enduring Legacy of Game of Thrones

Johnnie Walker and HBO Licensing & Retail are introducing two new Scotch Whiskies to the realm in honour of the enduring legacy of the critically acclaimed HBO series Game of Thrones. A continued collaboration with HBO, these limited edition whisky blends are inspired by the iconic and powerful houses of Westeros – House Stark and House Targaryen […]

Introducing the Limited Edition Johnnie Walker Blue Label Ghost and Rare Glenury Royal

Introducing the Limited Edition Johnnie Walker Blue Label Ghost and Rare Glenury Royal

“Shining a light on this hidden treasure of the whisky world is something we’ve wanted to do for some time. This indulgent new limited edition provides us with a wonderful opportunity to explore the remarkable layers of rich fruit found in every drop of Johnnie Walker Blue Label.” Jim Beveridge, Johnnie Walker Master Blender On […]

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