Egg Films’ Dani Hynes Directs South Africans ‘Making Strides’ for Johnnie Walker and McCann 1886

Egg Films’ Dani Hynes Directs South Africans ‘Making Strides’ for Johnnie Walker and McCann 1886

Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields.  The creative directors at McCann 1886, Theo Egbers and John Withers, were inspired […]

Jane Walker to Bring ‘Signs of Progress’ to Washington, D.C. for the 2019 Women’s March

Jane Walker to Bring ‘Signs of Progress’ to Washington, D.C. for the 2019 Women’s March

The #WomensWave is coming. Jane Walker is showing up at the 2019 Women’s March on Saturday, January 19th in Washington D.C. to celebrate the many messages of optimism and empowerment that come to life in the incredible signs for the march. The Striding Woman icon will walk with the millions of people who march around […]

First-of-its-Kind Experiential Whisky Retail Store from Johnnie Walker

First-of-its-Kind Experiential Whisky Retail Store from Johnnie Walker

Diageo-owned scotch whisky, Johnnie Walker, opens its first flagship experiential retail store in Madrid. The exciting new space, which promises to become a leading destination for Scotch lovers and whisky novices alike, plays host to a wide variety of immersive experiences, including whisky appreciation classes and tastings designed to help people explore the world of […]

New Johnnie Walker Campaign is an Epic Journey Through the Scottish Countryside

New Johnnie Walker Campaign is an Epic Journey Through the Scottish Countryside

Archer’s Mark director Ian Derry helms the new Johnnie Walker campaign for Something Inc. Tracing an epic journey through Scottish landscapes, the campaign, entitled ‘It’s What’s Inside’, explores the unique qualities of the iconic Johnnie Walker Blue Label and the new limited-edition Johnnie Walker Blue Label Ghost and Rare Port Ellen. Something Inc teamed up […]

Johnnie Walker Introduces 28 Year Old Midnight Blend

Johnnie Walker Introduces 28 Year Old Midnight Blend

Johnnie Walker has launched the final and fifth edition in the John Walker & Sons Private Collection, 28 Year Old Midnight Blend – a smooth and indulgent Scotch Whisky to be shared amongst friends and best enjoyed after dinner. Only 3,888 limited-edition, individually numbered collectible decanters of this decadent Scotch have been released, with each […]

The John Walker Masters’ Edition Unveils the First 50 Year Old Scotch in the History of Johnnie Walker

The John Walker Masters’ Edition Unveils the First 50 Year Old Scotch in the History of Johnnie Walker

The John Walker Masters’ Edition is an elegant and triple-matured Scotch whisky that has been crafted from six exceptionally rare whiskies, each aged for a minimum of 50 years. The whiskies in the The John Walker Masters’ Edition have been drawn from ancient distilleries that existed during the lifetime of founder John Walker (1805-1857). Five […]

Game of Thrones Inspired Whisky is Here in Celebration of the Hit TV Series

Game of Thrones Inspired Whisky is Here in Celebration of the Hit TV Series

Send a raven— Scotch has officially entered the realm. In collaboration with HBO, Diageo is unveiling the new White Walker by Johnnie Walker Blended Scotch Whisky and The Game of Thrones Single Malt Scotch Whisky Collection. The limited-edition whiskies are inspired by the iconic characters and the creative world of Westeros and beyond and are here […]

Johnnie Walker Black Label Triple Cask Edition Available Exclusively in Select Travel Retail Stores

Johnnie Walker Black Label Triple Cask Edition Available Exclusively in Select Travel Retail Stores

Whisky loving travellers can now indulge in a limited edition Scotch, as leading Scotch whisky brand introduces Johnnie Walker Black Label Triple Cask Edition exclusively to passengers travelling through selected Duty Free Stores around the world. Johnnie Walker Black Label Triple Cask Edition is a limited-edition whisky inspired by the smooth and deep character of […]

Heritage of Johnnie Walker Set to Captivate Travellers in Heathrow and Edinburgh Airports this Summer

Heritage of Johnnie Walker Set to Captivate Travellers in Heathrow and Edinburgh Airports this Summer

As holiday-makers whisk their way through London Heathrow and Edinburgh Airports this summer, their eyes will be treated to an array of spectacular aerial photographs of some of Scotland’s most mesmerising locations, thanks to a multi-million pound investment by Johnnie Walker and Diageo Global Travel. Featuring stunning imagery of landscapes across the Highlands, the Islands, […]

Johnnie Walker Launches First Major Campaign in a Decade ‘The Next Step’

Johnnie Walker Launches First Major Campaign in a Decade ‘The Next Step’

 Diageo Australia has launched the biggest national brand campaign in a decade for Johnnie Walker, the world’s number one Scotch whisky. The $15 million campaign, developed in partnership with Diageo’s creative agency Leo Burnett Sydney, will be activated over the next 18 months across multiple channels including TV, out of home, and digital media […]