Johnnie Walker Black Label Triple Cask Edition Available Exclusively in Select Travel Retail Stores

Johnnie Walker Black Label Triple Cask Edition Available Exclusively in Select Travel Retail Stores

Whisky loving travellers can now indulge in a limited edition Scotch, as leading Scotch whisky brand introduces Johnnie Walker Black Label Triple Cask Edition exclusively to passengers travelling through selected Duty Free Stores around the world. Johnnie Walker Black Label Triple Cask Edition is a limited-edition whisky inspired by the smooth and deep character of […]

Heritage of Johnnie Walker Set to Captivate Travellers in Heathrow and Edinburgh Airports this Summer

Heritage of Johnnie Walker Set to Captivate Travellers in Heathrow and Edinburgh Airports this Summer

As holiday-makers whisk their way through London Heathrow and Edinburgh Airports this summer, their eyes will be treated to an array of spectacular aerial photographs of some of Scotland’s most mesmerising locations, thanks to a multi-million pound investment by Johnnie Walker and Diageo Global Travel. Featuring stunning imagery of landscapes across the Highlands, the Islands, […]

Johnnie Walker Launches First Major Campaign in a Decade ‘The Next Step’

Johnnie Walker Launches First Major Campaign in a Decade ‘The Next Step’

 Diageo Australia has launched the biggest national brand campaign in a decade for Johnnie Walker, the world’s number one Scotch whisky. The $15 million campaign, developed in partnership with Diageo’s creative agency Leo Burnett Sydney, will be activated over the next 18 months across multiple channels including TV, out of home, and digital media […]

Johnnie Walker Black Label Unveils The Jane Walker Edition

Johnnie Walker Black Label Unveils The Jane Walker Edition

Johnnie Walker is proud to unveil Jane Walker, the first-ever female iteration of the brand’s iconic Striding Man logo. The Jane Walker icon will debut on a special-edition offering of our award-winning Black Label blend. Johnnie Walker Black Label The Jane Walker Edition will be available to whisky fans US-wide beginning in March to coincide with Women’s […]

Johnnie Walker Celebrates the Chinese New Year with Limited Edition Year of the Dog Blue Label Bottle

Johnnie Walker Celebrates the Chinese New Year with Limited Edition Year of the Dog Blue Label Bottle

Diageo has revealed the latest Chinese New Year design from Johnnie Walker Blue Label with the Year of the Dog limited edition bottle. Ringing in the festive gifting season, Johnnie Walker, the leading Scotch Whisky Brand and the biggest selling spirits brand in travel retail, celebrates the traditions of Asian culture once again by introducing the […]

Johnnie Walker Releases Whisky of the Future, Inspired by Blade Runner 2049

Johnnie Walker Releases Whisky of the Future, Inspired by Blade Runner 2049

Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited-edition whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge. The new blend comes thirty-five years after Johnnie Walker Black Label appeared in the original Blade […]

Johnnie Walker Looks to Inspire Brazilians to Break Free in New Railroad Spot

Johnnie Walker Looks to Inspire Brazilians to Break Free in New Railroad Spot

For previous generations, progress was often seen as a linear concept – a predefined journey with few strands, in which the formula for success was invariably about getting through college, getting a good job, and forming a family. Nowadays, the world is more and more connected and infinite possibilities arise each second, which means that […]

The Johnnie Walker Blue Label Capsule Series by Tom Dixon Unveiled at Milan Design Week 2017

The Johnnie Walker Blue Label Capsule Series by Tom Dixon Unveiled at Milan Design Week 2017

Acclaimed British designer Tom Dixon OBE has created The Johnnie Walker Blue Label Capsule Series, which will be previewed at the elegant Teatro Manzoni theatre as part of Dixon’s exhibition at Milan Design Week in April 2017. Inspired by the rarity, craft and heritage of the luxury Scotch Whisky, the exclusive Johnnie Walker Blue Label […]

Johnnie Walker Celebrates Lunar New Year with Limited Edition Year of the Rooster Blue Label

Johnnie Walker Celebrates Lunar New Year with Limited Edition Year of the Rooster Blue Label

Johnnie Walker Blue Label is proud to ring in the Lunar New Year with the Year of the Rooster limited edition bottle. The commemorative bottle celebrates the traditions of Asian culture, and is the ideal spirit to enjoy while welcoming in the auspicious sign of the new year. Evolving from the first iteration, Year of […]

Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving

Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving

While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it’s also a time when there’s a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people […]