“I’ve always been fascinated by the distinct favour profiles that distilleries from each of the four corners of Scotland offer, and what they individually add to our whiskies. The Johnnie Walker Black Label Origin Series gives us the opportunity to take people on a guided tour of the whisky producing regions, with each edition delving deeper into the four signature notes of Johnnie Walker Black Label – sweet vanilla, orchard fruit, rich fruit and smoke.”George Harper, Johnnie Walker whisky specialist
Throughout their near 200 years of history, Johnnie Walker have prided themselves on discovering and celebrating the finest malts from all over Scotland. Johnnie Walker Black Label Origin Series is born out of that sense of exploration, and a thirst to discover the best flavours that Scotland has to offer.
This new collection of four, 12-year-old blended Scotch whiskies include incredible single malts from some of the world’s most famous distilleries, and celebrates each of the distinct flavour profiles of the four corners of Scotland.
Each Scotch in the collection is crafted only using whiskies from a particular region to capture the primary flavour characteristics of that area, giving whisky fans the opportunity to discover and explore the wide array of flavours Scotland offers: the fruity flavours of Speyside, the rich characteristics of the Highlands, the sweet notes of the Lowland region and the smoky finish of Islay whiskies.
Three of these limited editions are blended exclusively from some of our finest single malts, and a further edition expertly brings together quality single malt and grain whiskies to best represent the that region’s flavour profile.
The whiskies in the series are:
- Johnnie Walker Black Label Speyside Origin is a light and fruity whisky with hints of cut green apples and orchard fruit. It is made exclusively from quality single malts from the Speyside region of Scotland, with whisky from the distilleries of Cardhu and Glendullan at its heart
- Johnnie Walker Black Label Highlands Origin has a rich and dark fruitiness, with red berry and stone fruit notes. It is crafted exclusively from single malts from the Highlands, with whisky from Clynelish and Teaninich at its core
- Johnnie Walker Black Label Islay Origin has a slight spice and is for people want to explore whiskies with a warming maritime smokiness. It is made exclusively from exceptional Islay single malts, including Lagavulin and Caol Ila
- Johnnie Walker Black Label Lowlands Origin has a sweet, creamy vanilla character and notes of toffee. It is made exclusively from a variety of single malt and grain whiskies from the Lowlands including Glenkinchie and Cameronbridge
In order to help consumers navigate this complex category, the series packaging doubles as an accompanying guide to the whisky, and the region it comes from. Every limited-edition pack is adorned with a map of Scotland. The region that the whisky within originates from (Speyside, Highlands, Islay, or Lowlands) is highlighted, along with interesting facts and trivia relating to that part of the country.
John Williams, Johnnie Walker Global Brand Director said: “The Johnnie Walker Black Label Origin Series has been crafted to help people to discover and explore the distinct flavours profiles of the four corners of Scotland. At Johnnie Walker, we have access to an unparalleled range of fantastic single malts and this collection will be of particular interest to anybody who wants a greater understanding of how our small team of expert whisky-makers craft and balance those distinct flavour profiles to make Johnnie Walker Black Label.”
The Johnnie Walker Black Label Origin Series is available globally from July in selected Travel Retail stores with an RRP of £35 / $46 USD / €40 EUR / $63 AUD / JPY 5000 for a 1L bottle.