BrandOpus Helps Redefine Cobra as the World Beer for All Occasions

BrandOpus Helps Redefine Cobra as the World Beer for All Occasions

Working with ultra-successful beer brand, Cobra, BrandOpus were tasked with building upon their achievements, by widening their appeal to a broader audience, celebrating its versatility. Cobra beer was first created to provide Britain with a premium lager that had a smoothness perfect for drinking with Indian foods. Since its creation in 1989, the brand has […]

Jim Beam Debuts Global Campaign that Celebrates Treating People Right and Making Great Whiskey

Jim Beam Debuts Global Campaign that Celebrates Treating People Right and Making Great Whiskey

Jim Beam Bourbon unveiled its global “Raised Right” marketing campaign, which shares what the brand has learned from seven generations of family— how to treat a person, and how to make a whiskey. The first TV advertisement under Jim Beam’s new campaign, titled “Celebration,” premiered in select U.S. markets—New York City, Los Angeles, Chicago, Lexington and […]

Bacardi Employees Trade Computers for Cocktails in Quest to Get Closer to Consumers

Bacardi Employees Trade Computers for Cocktails in Quest to Get Closer to Consumers

Bacardi employees around the globe will turn on their “out of office” to turn up at local hotspots in cities around the globe as part of the drink giant’s second annual “Back to the Bar.” Coinciding with the company’s annual Founder’s Day, “Back to the Bar” commemorates the 157th anniversary of family-owned Bacardi, today the world’s largest privately […]

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi is launching a new global marketing platform with the strapline: “For the Love of It.” Replacing “Live For Now” – Pepsi’s first global strapline, which has been in play since 2012 – it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe. The slogan is accompanied by a […]

The 21st FAB Awards are Now Open for Entries!

The 21st FAB Awards are Now Open for Entries!

The 21st edition of The FAB Awards are now open for entries. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Interiors and Retail Environment, Mobile Marketing & […]

Tanqueray’s Global Campaign Aims to “Bring the Gin Conversation Back to Taste”

Tanqueray’s Global Campaign Aims to “Bring the Gin Conversation Back to Taste”

Tanqueray has unveiled a multi-million global campaign titled ‘Unmistakably Tanqueray’ which aims to bring attention back to taste and the flavour of its gins. The gin producer has placed taste at the focal point of the campaign to communicate that the flavour of the gin is so distinctive, you don’t need to see the iconic […]

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