As India recently celebrated its 70th Republic Day, Prime Focus Technologies’ latest digital film for Brooke Bond Red Label throws light on the discrimination towards Indians from the Northeast. Often regarded as foreigners owing to their distinct appearance, Indians from the Northeast region have been continually subjected to stereotyping in their own country. The film […]
Strongbow Apple Ciders has launched its Chinese New Year campaign, created by Bonsey Jaden Malaysia, that features a playlist of refreshing sounds of the brand’s much-loved apple ciders. For the first time, Strongbow is leveraging on the power of autonomous sensory meridian response (ASMR) technology to invigorate the festivity. The campaign – aims to illustrate […]
A drinks entrepreneur who is making a speciality of turning underground public conveniences into busy neighbourhood bars has launched ‘Willow’, a low-alcohol (4.4% ABV) spirit. Created in William Borrell’s subterranean neighbourhood bar, the ‘Ladies & Gentlemen’ bar in Kentish Town, north London, the spirit’s name is a clever combination of his first name and ‘low’. William Borrell […]
Introducing the first preview of UpEnd gin before it’s first release in late February 2019, with brand identity and packaging developed by Nude Brand Creation. New to the scene, UpEnd is a distiller focused on honouring the long tradition of gin but with a modern twist. Founded by friends Matt Mckee and Chris Lofrese, the […]
HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]
Coca-Cola’s Super Bowl spot is a beautifully animated ode to an Andy Warhol quote on unity. ‘A Coke is a Coke’ was created by Wieden+Kennedy Portland and directed by Psyop’s Kylie Matulick, Trevor Conrad and Todd Mueller. Inspired by a 1975 quote by iconic pop artist Andy Warhol, the ad brings to life the idea […]
Genie Living Drinks announced the launch of a new range of live sodas – a first of its kind in the UK – real fruit flavoured sparkling drinks which are low calorie, have no added sugar or other nasties and are good for your gut! Responding to consumer demand for healthier soft drinks, Genie Living […]
Hockey fans know Boston Bruins’ winger David Pastrňák can pile up the points with his one-timer, and now America is finding out he can score in a new national advertising campaign from Dunkin’, the official U.S. coffee, donut and breakfast sandwich of the National Hockey League. Pastrňák, an NHL All-Star and the league’s co-leader in power play […]
Michelob ULTRA unveiled its new Super Bowl commercial, reinforcing that while there’s an abundance of artificial in the world, your beer is one thing that shouldn’t be. With no artificial flavours or colours and only 95 calories and 2.6 carbs, Michelob ULTRA believes being human is about being fit and fun. In the :30 commercial […]
In what promises to be among the happiest spots during the game, [ yellow tail ] wine will debut its new “Tastes Like Happy” ad campaign with a new :30 TV spot airing during the Super Bowl on Sunday, February 3, 2019. [ yellow tail ] is on a mission to bring happiness to every […]