Pepsi is launching a new global marketing platform with the strapline: “For the Love of It.” Replacing “Live For Now” – Pepsi’s first global strapline, which has been in play since 2012 – it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe. The slogan is accompanied by a […]
Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israel’s border towns and kibbutzim in the line of fire. Recently, as the conflict has flared up, over 2,600 hectares of crops, mainly […]
Scottish Speyside malt whisky brand, Speyburn, has launched a campaign on social media, supported by email marketing and in-store activation, to promote its whisky as the ideal gift in the run up to Christmas. The ‘Whisky for Every Wishlist’ campaign is supported by a social media campaign by specialist alcohol marketing agency YesMore with the […]
How do you get young drinkers to think twice about driving drunk, when they don’t listen to authority figures? You let them speak to themselves… from the future. In a CSR campaign titled ‘Your Future Self’, developed by BBH China, Anheuser-Busch InBev (AB InBev) owned beer brand Harbin has addressed the issue of drink-driving through […]
The landscape of the UK’s favourite drink is set to change for good as the health conscious millennials exercise their generational differences and ditch the traditional breakfast brew in favour of wellness teas – and they are prepared to back up their desire for beverages with health benefits by paying up to £5 for a cuppa. […]
The month of January will see Seedlip and Virgin Atlantic Clubhouse partner with some of the most influential Bartenders in Los Angeles to curate bespoke non-alcoholic cocktails for Virgin Atlantic Clubhouse guests, with the launch of a pop-up bar. Founded by Ben Branson in the English countryside to solve the dilemma of ‘What to drink when you’re not drinking’, […]
Tradition asks that you place a crest in the shape of a star on top of your Christmas tree. But what do you put when you are FIFA World Champion? As France is still basking in the glow of winning the World Cup this summer and adding a second star to its first crown won […]
The Macallan, one of the world’s most admired single malt Scotch whisky, has unveiled a new release to its highly regarded Fine & Rare collection, the 1978 vintage. This highly exclusive spirit will be limited to 243 bottles globally with only five bottles allocated to the US market this year. Made with the very best […]
An innovative wine distribution channel where samples are delivered in miniature bottles for in-home tastings is providing a new avenue for Australian wine sales in China. South Australian startup Trust in Taste is preparing to ramp up its marketing and production ahead of Chinese New Year celebrations in late January and early February. The channel involves targeted […]
Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]