Founded in 1994 Sharp’s offered a disparate mix of ales designed to look like they’d been around since the 1800s. Doom Bar was their hero beer but younger consumers were proving hard to reach due to a traditional old-fashioned positioning. In 2011 Molson Coors recognised the untapped potential of the brewery and needed to open-up […]
Heineken® has unveiled its latest campaign, inspiring consumers to get social off socials as a way to combat feelings of digital overload. In a world where adults are feeling increasingly overwhelmed by their social media feeds*, Heineken® is seeking to remind people of the power of real-life socializing by – ironically – tapping into the […]
Clipper Teas, Fairtrade’s longest-standing tea partner has announced its headline partnership with Glastonbury Festival, for a second consecutive year. As the Official Tea of the UK’s largest music festival, Clipper has launched a limited-edition exclusive Glastonbury-pack deal. While festival goers look out for the much-anticipated ticket resale, Clipper is giving away 10 pairs of tickets […]
Nestled in the petit village of Podensac just south of Bordeaux, Maison Lillet and its passionate team have been crafting their French Apéritif ever since 1872. This month, with new packaging designed by Nude Brand Creation, the Maison’s distinctive style has been reinvented through a perfect combination of heritage and modernity. Maison Lillet has always […]
Grey London is excited to share that Stella Artois is launching a new out-of-home campaign that humorously nods to the universal experience of navigating a crowded bar. The campaign, titled “Claustrobars,” was shot by globally renowned photographer Ale Burset and developed in collaboration with Grey’s London studio with a curated global team. “Claustrobars” captures a […]
Carlton Dry, one of Australia’s most beloved beers, has rolled out a refreshed visual brand identity in collaboration with specialist drinks design agency Co-Partnership. The Aussie beer brand needed a contemporary evolution that would retain its easy-drinking relevance while appealing to a broader range of beer lovers. The fresh new look will help reinforce Carlton […]
Aperitivo is the epitome of good living, with more of us than ever seeking a patch of sun, a social setting and a sparkling sip as the sun begins to fade. Now Lolea is taking a bold stride into the occasion with new Lolea Spritz – a ready-to-serve sparkling wine that captures the vibrant, effortless […]
The world’s leading coffee liquor, Kahlúa, and Dutch chocolate brand Tony’s Chocolonely have teamed up to create the Kahlúa Espresso MarTony Glass – a never-seen-before Espresso Martini glass made entirely of milk chocolate. The Espresso MarTony sees the two brands come together to create the ultimate adult treat after research1 found that a quarter of […]
Flipping Retail Logic — And Redefining the Future of Refrigerated Beverages Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive but high-potential market (based on company data). But recently, the brand made an unexpected request to shop owners in southern Chinese towns: move Harbin Beer to […]
Award-winning creative agency, The Elephant Room, is launching a new brand identity for The Botanist gin, as a modern, super premium brand designed to appeal to a global audience and to tap into a growing desire to celebrate the moment and intentional living. The resulting work moves the brand beyond its provenance story and includes […]