Carlton Dry, one of Australia’s most beloved beers, has rolled out a refreshed visual brand identity in collaboration with specialist drinks design agency Co-Partnership. The Aussie beer brand needed a contemporary evolution that would retain its easy-drinking relevance while appealing to a broader range of beer lovers. The fresh new look will help reinforce Carlton […]
Aperitivo is the epitome of good living, with more of us than ever seeking a patch of sun, a social setting and a sparkling sip as the sun begins to fade. Now Lolea is taking a bold stride into the occasion with new Lolea Spritz – a ready-to-serve sparkling wine that captures the vibrant, effortless […]
The world’s leading coffee liquor, Kahlúa, and Dutch chocolate brand Tony’s Chocolonely have teamed up to create the Kahlúa Espresso MarTony Glass – a never-seen-before Espresso Martini glass made entirely of milk chocolate. The Espresso MarTony sees the two brands come together to create the ultimate adult treat after research1 found that a quarter of […]
Flipping Retail Logic — And Redefining the Future of Refrigerated Beverages Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive but high-potential market (based on company data). But recently, the brand made an unexpected request to shop owners in southern Chinese towns: move Harbin Beer to […]
Award-winning creative agency, The Elephant Room, is launching a new brand identity for The Botanist gin, as a modern, super premium brand designed to appeal to a global audience and to tap into a growing desire to celebrate the moment and intentional living. The resulting work moves the brand beyond its provenance story and includes […]
Combining technology with cocktail artistry, Tanqueray No. TEN and its global tastemakers redefine cocktail innovation and customisation with a groundbreaking experiment where cocktails are crafted from dreams Tanqueray No. TEN is exploring the future of socialising by pushing the boundaries of personalisation with its experiment ‘The Cocktail of Dreams’, a visionary global project led by […]
CO2 YOU is an ambitious e-comm business gaining traction through its friendly subscription service & convenient delivery of CO2 canisters, ensuring that customers can always make sparkling water at home or place of work. Boundless Brand Design was brought on board to help accelerate growth and transform a functional B2B operation into a more emotionally […]
Imagined and developed with creative agency Fred & Farid Shanghai In a groundbreaking marketing initiative, Guinness has unveiled the innovative Guinness Street Studio, – a campaign developed with Fred & Farid Shanghai – transforming traditional billboard advertising into an interactive consumer experience that has dramatically increased brand engagement and sales across China. The campaign represents […]
The magic of finding your name on the iconic personalised can returns after over a decade Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. In 2013, the brand launched this first-of-its-kind campaign in the UK in which […]
Craft cider producer, Gravity Theory, has harvested a crop of new wholesale listings ahead of what promises to be a year of sustained growth for the brand and the category. Drink Warehouse, Venus Wines and Spirits, and Cave Direct are all introducing Gravity Theory to their ranges. They join Matthew Clark, Dayla, Euroboozer, Biercraft and […]