Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home (OOH) campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city […]
Red Bull has turned bus shelters into vending machines in Singapore to unveil its healthier version called ‘Red Bull Plus.’ The installation, conceptualised by Allswell Trading and implemented by Clear Channel Singapore, features a large image of a can of Red Bull Plus and allows commuters to grab themselves a sample until 30 October 2018. […]
B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]
DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]
In the UK one in eight adults don’t know how to ride a bike. In the US 6% of adults don’t know how to ride a bike and in Israel while no one will go on the record, privately everyone knows someone who doesn’t know how to ride. That’s why Elite Turkish Coffee decided […]
Have you heard the legend of London’s latest immersive cocktail experience? Settle down and pick-up your ears, because if its treasure and adventure that you seek, you’ll find rewards are here to reap. Pirates of the Hidden Spirit is the world’s first immersive cocktail experience that is set on an authentic 16th century pirate ship. […]
Vegan and eco-conscious drinkers rejoice! Tyne Bank Brewery, an independent brewery and tap room based on Walker Road in Newcastle, has gone green – with all of the brewery’s cask ales now vegan-friendly. Whether drinkers fancy a pint of Tyne Bank’s award-winning 4.9% American Pale Ale, Silver Dollar or want to experiment with a 5.7% […]
Jägermeister just launched a new Augmented Reality experience in time for Halloween. “Divine the Darke” will engage AR to deliver tarot card readings on the Snapchat platform. Each card provides a glimpse into your future while translating Jägermeister’s rich and irreverent spirit. How it works: Find a Snapcode embedded on Jägermeister brand materials in bars […]
Premiering on screens around the world, George Clooney returns in his latest installment as a Nespresso brand ambassador, as he’s never been seen before. ‘The Quest’ sees George Clooney suited up in armour, majestically saving a medieval kingdom before hitting the streets of New York City on a quest to find his heart’s desire, […]
As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a US-wide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk stout—and celebrates the lore of the brew that […]