Coca-Cola has launched its first ad campaign for low-calorie variant Fuze Tea. The brand was brought to the UK earlier in 2018 following a period of rapid growth, becoming a billion-dollar brand for Coke within just three years of its 2012 launch. When it arrived in the UK, Coke said it would spend £4m […]
The England cricket legend Mike Gatting OBE who famously captained and played for both Middlesex and England reopened the Central London pub The Pavilion End on 4 October 2018. The City-based sports pub has been extensively refurbished by London brewer and premium pub company Fuller’s. Customers were given the opportunity to meet and greet the […]
Hennessy, one of the world’s best-selling Cognac, announced the release of Master Blender’s Selection N°3, the third in a limited edition series and first creation by 8th generation Master Blender Renaud Fillioux de Gironde, who succeeded his uncle Yann Fillioux. As the guardian of the exceptional taste and style of all Hennessy Cognacs, Fillioux de Gironde is […]
Stella Artois has been promoting its ‘Joie de Bière’ philosophy for several months in the US, and now it’s bringing the refreshing take on the famous phrase to the UK, highlighting the ridiculous, fast-paced nature of modern society and inspiring people it to make time for life’s simple pleasures. The definition of Joie de […]
On October 2, DEWAR’s Scotch Whisky, kicked off London Cocktail Week with a ‘Highball Hustle’ hosted at The Vault, underneath Milroy’s of Soho, the oldest whisky store in London. Guests were treated to range of specially created DEWAR’s cocktails, including the DEWAR’s Original Highball. The highball – a perfectly balanced combination of blended whisky and […]
Stoneleigh hails from Marlborough, New Zealand’s most famous wine region, with an enviable international reputation for producing the best Sauvignon Blanc in the world. The challenge with any brand redesign is to consider what stays and what goes. What equities are required to keep brand recognition amongst current consumers, whilst attracting new ones. The Stoneleigh […]
Two innovative start-up drinks brands have collaborated to create the world’s first coffee liqueur combining cold brew coffee with vacuum distillate, which launched on International Coffee Day. Combining expertise in their individual industries to create the unique liqueur, Cooper King Distillery and Artemis Cold Brew have joined forces with inspiration fuelled by the founders’ love […]
For years America has run on Dunkin’, and Dunkin’ Donuts Coffee at Home is bringing that slogan to life in New York City with the Home That Runs on Dunkin’, the tiny home powered by spent coffee grounds. The Home That Runs on Dunkin’s biofuel was developed by Blue Marble. They created a custom B80 blend using […]
The Surrey Copper Distillery has launched Chimes English Extra Dry Vermouth, with brand identity and packaging developed by Nude Brand Creation. This is the second product from the distillery established by Dr Chris Smart and Professor Katherine Smart and follows the release of Copperfield London Dry Gin, also designed by Nude Brand Creation. Chimes English […]
Hendrick’s Gin announces its most significant development since launch in 1999. It has unveiled a new resplendent distilling home truly befitting a gin famed for its sense of invention and wonder: The Hendrick’s Gin Palace. The Hendrick’s Gin Palace and distillery has been artfully and magnificently expanded to meet the voracious global demand for Hendrick’s, […]