Blue 449 has announced the launch of Aviation American Gin’s first UK marketing campaign. The quirky gin brand, distributed by fine spirit importer Marussia Beverages and owned by actor Ryan Reynolds, is known for its tongue-in-cheek personality. The four-week campaign will focus on an out-of-home campaign which uses a combination of data sources to help identify gin and […]
Absolut has announced the launch of Absolut Love, a campaign developed by Cummins&Partners Sydney, that celebrates the stories of Australian marriage equality since the historic YES vote in 2017. As part of the campaign, Absolut has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras. The […]
Following an extensive agency review process, Fulfil, the UK’s fastest growing high protein bar, has appointed The Community as its partner agency, effective immediately. Blue 449 has also been appointed to manage the media brief. “The Community excelled by helping us to articulate the Fulfil brand promise and inspired us with their creativity and unique understanding of the […]
KFC has confirmed the Double Down is making its long-awaited return to the menu with an integrated campaign from Mother, Blue 449, Freuds and Iris. The Double Down was heralded as a revolutionary ‘game changer’, the ‘bun-less burger of dreams’ features crispy bacon, melted cheese and barbeque sauce, all sandwiched between two Original Recipe […]
KFC UK has partnered with Snapchat to produce a series of sponsored geofilters that will be available when customers use the app while at one the chain’s 900 locations in the UK, marking the first time a brand has made use of the geofilter unit in Britain. The geofilter adds a special overlay onto images […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]