Bulletproof was appointed by P&G to Bear Fruits in May 2019 to help define the brand strategy, the visual and verbal Brand World, as well as a digital-led awareness campaign to support a broader brand launch, all with the intention of capturing the attention of Gen Z consumers. Inspired by the face mask phenomenon, when […]
The pioneering organisation Traidcraft is launching it’s first ever Fairtrade savoury snack range under it’s GEO brand – and is already changing the lives of farmers and artisans around the world. With a UK market worth in the excess of £40bn, ‘snacking’ is the FMCG sector to be in today and we are led to […]
