Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous […]
Droga5 London is behind the colourful new brand identity and marketing push for commercial catering space startup Karma Kitchen as it plots its expansion from London across the UK and Europe. Karma Kitchen builds and runs workspaces that meet all the needs of delivery-only food and drink businesses, from kitchen porters and community managers to […]
Ripping Yarns Distillery has launched its first product – a Golden Spiced Rum, with brand identity and packaging developed by Nude Brand Creation. Ripping Yarns is a new family run, small batch artisan Rum distillery based in The Surrey Hills. Soon after distillery owner Andrew Watson first met with Nude, they discovered their shared love of telling […]
Coconutea launches Organic King Coconut water drinks featuring naming, brand identity and packaging design, by leading design agency Lewis Moberly. Coconutea will be launching Direct To Consumer, through their own website and Amazon, Lewis Moberly also spearheaded the design and creation of the website, to ensure a seamless brand expression and consumer experience. A holistic […]
The Loire Valley’s La Noblesse is shaking up the French wine sector with a fresh, modern and slightly irreverent twist by drinks design specialist Denomination. Brand owner Fourth Wave approached Denomination wanting to entice consumers to drink wines from the Loire Valley, a region under-represented in the category and awash with old fashioned, samey brand and packaging identities. […]
Hartwall’s Novelle unveils a new bespoke 3D bottle design, identity and pack graphics designed by BrandMe to strengthen the brand’s unique point of difference, its quality, freshness and purity and reassert its standout and position as Finland’s most iconic and tastiest refreshment for every consumer occasion. Mira Kujanpää, Brand Manager Water and Wellbeing at Hartwall […]
This week, the UK’s number one cooking oil brand, Crisp ’n Dry, launches its new visual identity with strategy, design and advertising by Brandon. The brand consultancy was tasked with creating a brand strategy and identity that would break down barriers to purchase amongst non-customers in order to drive growth, as the cooking oils category […]
(In October ’20, Hunter & Gather unveils its NEW vibrant, all-encompassing brand identity)
‘Optimal Health’ pioneer, Hunter & Gather has enjoyed meteoric growth over the last three years, going from kitchen table start-up to over £2.5 Million in expected retail sales! And yet, co-founders Amy Moring & Jeff Webster have long craved some strategic downtime to review, reassess and refine the umbrella identity and language of their rapidly evolving […]
The Fairtrade Foundation adopts game-changing impact narrative
Fairtrade has refreshed their brand identity with the goal of capturing the hearts of mainstream Britain by conveying the incredible breadth and scale of impact their movement empowers across the world. While Fairtrade has succeeded in redefining global standards and established social responsibility on business and shopper agendas, many of us are unaware of the […]
• £multimillion investment in new marketing campaign • New branding and packaging for the new 4% ABV beer tailored for UK consumers • New campaign focuses on Grolsch’s provenance - now brewed at its home in Enschede, the Netherlands
Grolsch Premium Pilsner returns to the UK market with a new proposition and new look to match the exceptional heritage of the original Dutch pilsner. Available to UK consumers from mid-September, the launch will be supported by a multimedia marketing campaign focusing on the provenance and quality of Grolsch Premium Pilsner – ‘Double-brewed, for double the flavour’ at […]