Leeds-based creative agency Robot Food have rebranded the online sports and active nutrition company bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction – with the aim of broadening appeal beyond the brand’s current heartland of avid gym-goers to create a more inclusive experience for all. This includes the decision to drop ‘Powders’ from the name.
As more people recognise the significant role fitness and, more importantly, nutrition plays in their daily lives, the extensive range of products offered by bulk™ means that it is perfectly placed to answer the needs of many. To elevate bulk™ from perceived commodity to an aspirational lifestyle brand, Robot Food chose to break away from the confines of the […]
We Launch, an independent brand and digital agency, has unveiled a bold new identity and packaging redesign for premium tonic and mixer brand, Lixir Drinks. Working closely with the start-up’s founders across a 10-week sprint, We Launch delivered a comprehensive strategic repositioning and distinctive new suite of ownable assets which position the company’s flagship tonic product […]
Food and drink branding specialists, The Collaborators have created a new brand world to help Ombar reach a wider audience with its mission to change the way people see chocolate. The Bristol-based agency was appointed to create a dynamic visual language and relaunch the brand’s website. From its kitchen table beginnings in 2007, Ombar has […]
Award-winning packaging design agency Design Activity has gone back to nature with its latest project – creating a ‘wild’ botanical design for organic drinks company Still Wild. The brainchild of food and drink enthusiast James Harrison-Allen, Still Wild produces cold-distilled spirits using hand-foraged natural botanicals from Pembrokeshire. Still Wild has been a life-long dream for Harrison-Allen, whose love […]
The Keto snacking brand Adonis has had a complete overhaul of its branding, packaging and messaging, gaining key new retail listings in the process. Working with South West branding agency The Space Creative, Adonis have redefined their strategy and rationalised their on-pack communication to create a standout brand with a distinct personality and clarity of […]
Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign by B&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional […]
Norseland, the number one British blended cheese supplier, has redesigned its Mexicana cheese brand logo and packaging, to better reflect its consumers’ zest for life and thirst for new experiences. Norseland retained Madeyoulook brand design consultants for the rebrand, and is delighted with the way the agency delivered on the brief and the results. The […]
Saboteur has created a full re-brand and name change – from The Vintner to Vintner – for the London wine merchant as it transitions to a more consumer-facing brand intent on doubling its business within two years. Saboteur helped Vintner redefine its target audience away from a B2B focus with on and off-trade clients, to […]
Design Activity has challenged two conventional bread printing techniques with their redesign of LivLife.
Re-addressing brand positioning on-pack and using new print techniques, unique to the bread fixture are just two ways award-winning packaging design agency Design Activity are helping toreinvent the bread aisle for half carb bread brand LivLife. Established in 2013, LivLife ‘half the carbs’ bread was created on an insight that 40% of UK adults wanted to reduce carbs but […]
London Tea boasts an exciting range of fruity and herbal infusions with a difference. The brand has always been Fairtrade, but now acquired by the ethical tea and coffee pioneers Cafédirect, the brand has been taken to the highest ethical standards – now also giving 50% back to the farmers and living the true Cafédirect […]
