With a rich brand story and unique Belgian recipe since 1932, Lotus Biscoff recognised the need to drive a stronger, more unified and distinctive brand identity to reinforce global recognition. In partnership with London-based brand & design agency, BrandMe, the aim was to broaden appeal with consumers, creating a more relevant brand expression. The rebrand […]
BrandMe have created a new look for Sainsbury’s SO Organic range establishing a strong, iconic brand mark that brings the brand in line with the modern consumers’ attitude towards the organic category. The new, bold and enticing look and strong tone of voice stand out in a world of developing food trends that ooze personality, […]
Ribena is entering the carbonated soft drinks segment with the launch of its new Sparkling range innovation with the packaging designed by BrandMe. Ribena Sparkling launches in Blackcurrant and Raspberry variants and has been developed to attract new consumers to the Ribena brand. The introduction of a range of formats across the Ribena Sparkling drinks […]
Hartwall’s Novelle unveils a new bespoke 3D bottle design, identity and pack graphics designed by BrandMe to strengthen the brand’s unique point of difference, its quality, freshness and purity and reassert its standout and position as Finland’s most iconic and tastiest refreshment for every consumer occasion. Mira Kujanpää, Brand Manager Water and Wellbeing at Hartwall […]
Atria has been a trusted leader at the heart of ethical, modern Finnish living for over 100 years. BrandMe crafted their new brand identity and packaging to reflect their warm, generous and ethical values and bring clarity to a large range of product families, across a portfolio of over 1000 skus.
Nanna Järvinen, Atria VP Brand Marketing: “Atria is Finland’s most know food brand and the current logo had been in place for almost 30 years. Thus, we wanted to choose a partner who could understand our positioning and brand ambition and transfer it to visual design. We chose BrandMe amongst several design agencies, due to […]
