Global brand-led creative agency BrandOpus reveals a refreshed brand identity for leading fast-casual restaurant chain Panera. Dialing up deliciousness through a more contemporary design, the new logo depicts Panera’s iconic Mother Bread logo actively breaking bread toward the guest – a simple act that symbolizes warmth, generosity and bringing people together. It will be debuted […]
Design Activity has challenged two conventional bread printing techniques with their redesign of LivLife.
Re-addressing brand positioning on-pack and using new print techniques, unique to the bread fixture are just two ways award-winning packaging design agency Design Activity are helping toreinvent the bread aisle for half carb bread brand LivLife. Established in 2013, LivLife ‘half the carbs’ bread was created on an insight that 40% of UK adults wanted to reduce carbs but […]
Shining a light on all that’s remarkable about Roberts bakery, the brand has just launched an advertising campaign to brilliantly bust bread boredom with a fun and fantastical peek at what goes on behind its doors. Hitting screens across ITV Central, Granada and Yorkshire – both linear and on demand via You Tube – the Remarkably Roberts ad is a […]
With healthy eating at the heart of its NPD, Roberts bakery has launched four products with added health and wellbeing benefits in Tesco stores – two new Good for You Bloomers, the Ultimate Fibre Wholemeal and its Vit Hit 50% Wholemeal, 50% White loaf. And, with a timely focus on vitamins, minerals and other nutritious […]
ROBERTS BAKES SPECIAL EDITION BLOOMERS MADE FROM INSECTS
Like something straight out of the bizarre Bushtucker Trial on last night’s I’m A Celebrity, Roberts is the first major bakery brand in the UK to launch insect bread. And it tastes delicious. The batch of limited-edition Crunchy Cricket Loaves has been whipped up in The Exploratory – Roberts’ concept kitchen and home of innovation – […]
Allied Bakeries brand, Kingsmill is launching a new TV campaign for Kingsmill 50/50 Vitamin Boost. Kingsmill 50/50 contains 50% wholegrain flour with added vitamins, calcium, iron and folic acid. The campaign, aimed at family households, features slices of Kingsmill 50/50 as superheroes, with the line “Bread with super baked in”. In one ad we see a […]
Much loved and iconic brand Brennans has launched a new TV ad from its latest through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life. Brennans provides a […]
Beer made from stale bread … now, doesn’t that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts throughout Canada. Retailing for $2.95, the beer, called Been a Slice, will be sold in select stores, bars and restaurants around Toronto. […]
The campaign ‘It’s Just Bread’ sees Hovis back on the air after 2 years – and it’s a bold shift in direction for the beloved bakery brand. The spot – which premiered during the commercial break of Coronation Street (Monday 21st May) – celebrates the role bread plays in the everyday lives of people […]
WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]