BrandOpus has worked with Kingsmill to redesign their brand and packaging design across the entire portfolio of products. The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form a strong […]
Tesco is delisting Kingsmill bread, meaning shoppers will no longer be able to buy the product in-store or online from next week. The supermarket will continue to stock other Kingsmill products, such as crumpets, waffles and pancakes. According to the Grocer, Kingsmill owner Allied Bakeries will also keep supplying Tesco with Allinsen and Burgen bread. […]
BrandOpus, a global strategic brand design agency, has partnered with Kingsmill, the UK’s fastest growing bakery brand, to create branded packaging for category-changing product, Great White bread, which launches nationally in March 2014. As a nation the UK eat too much of most things, but fibre isn’t one of them. Popular culture tells consumers to, switch into healthier bread alternatives. But Kingsmill’s research […]
Following increased enthusiasm for Crosta & Mollica’s ‘really Italian’ authentic regional breads and savoury snacks sourced from genuine Italian bakers, a delicious new range is being introduced into Waitrose. Range has a mix of savoury snacks and breads, which are listed below: Savoury Tarallini with Pugliese Tomato Building on the success of the classic Tarallini with […]
Warburtons will launch the latest marketing campaign to promote its Half and Half product range next month. Led by creative agency WCRS, the campaign will include a television advert directed by James Griffiths (Moxie Pictures) based on the story of a little boy writing to Jonathan Warburton to inform him of the role his bread […]
Owner of Spanish bakery Triticum, Xevi Remón, pays a lot of attention to his bread. So much so that he designed special packaging for the different types of bread he bakes. The custom packaging is designed to fit each type of bread perfectly, reducing bulk and material wastage. Remón’s clever design also includes holes for […]