Aesop Serve-Up a ‘Sweet’ Seaside Treat

Aesop Serve-Up a ‘Sweet’ Seaside Treat

Used by the Victorians to protect their modesty and as much a part of the British seaside tradition as ‘kiss me quick’ hats and sticks of rock, the iconic beach hut provides the perfect centre-piece for Aesop’s playful pack designs for Devon-based Bristows range of Clotted Cream Fudge and Toffee. The pastel-coloured ‘sun-kissed’ packs, which […]

Aesop’s Gurning Designs for Bristows Traditional Bonbons

Aesop’s Gurning Designs for Bristows Traditional Bonbons

Aesop has created new designs for Bristows Traditional Bonbons confectionary. The consultancy worked on new packaging, print collateral and point of sale materials for the brand, which feature a series of ‘gurning’ faces with straplines ‘they suck’ and ‘they’re chewy’. Martin Grimer, Aesop executive creative director, says, ‘This was all about injecting fun and personality […]