Britain’s Beer Alliance Reprises its Pro-Pub Campaign with Hard-Hitting Documentary with a Devastating Twist

Britain’s Beer Alliance Reprises its Pro-Pub Campaign with Hard-Hitting Documentary with a Devastating Twist

Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution.  In 2018, the Chancellor listened to the voices of 116,000 people who […]

Long Live the Local: British Beer Alliance Aims to Save British Pubs from Closure

Long Live the Local: British Beer Alliance Aims to Save British Pubs from Closure

The pub – a cultural institution, quintessentially British icon and bedrock of local communities – faces significant challenges ahead. With increasing financial pressures from a range of taxes, three local pubs close their doors for good every day. Now, Britain’s Beer Alliance – the cross-industry group comprising brewers and pub companies large & small, as […]

Britain’s Beer Alliance’s New Outdoor Ads Poke Fun At Street Food

Britain’s Beer Alliance’s New Outdoor Ads Poke Fun At Street Food

Britain’s Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million ‘there’s a beer for that’ campaign. Devised by creative agency SapientNitro, the ads are aimed at reigniting Britain’s love for beer and highlighting the drink’s versatility with various foods, even […]