Project management company Honeycomb developed the brand as a licensee of Britvic, which owns J2O soft drinks. It was approached by Britvic to develop the sweets range and design the packaging on the strength of previous projects for Britvic, including work on Fruit Shoots and Robinsons drinks. The pack designs are based on brand guidelines […]
Britvic are set to take their popular children’s drink Fruit Shoot to the USA. The British drinks company struck a deal with PepsiCo to distribute the product to 30 American states, following a successful trail run in nine of the proposed 30 destinations. The deal follows a similar agreement by the two parties earlier this […]
