Budweiser has launched a campaign called ‘Buddy Cup’, which centres on a beer glass with a built-in chip that integrates with Facebook. Created by Agência Africa, each time two people toast using the new beer glass – the ‘Buddy Cup’ – they instantly become friends online via Facebook. The technology was developed in partnership with […]
Budweiser beer is launching a new bowtie-shaped beer can, structured to mirror the brand’s logo. The can will launch in the US next month, but will not be available in other countries. Pat McGauley, vice president of innovation for Anheuser-Busch, Budweiser’s parent company, says, ‘This can is incomparable, like nothing you’ve ever seen before.’ He […]
Smartphones will battle with long lenses at The FA Cup with Budweiser this weekend as, for the first time ever in football, some of the web’s best amateur photographers are given the same level of accreditation as their professional counterparts. FA Cup sponsor Budweiser is making media history by selecting ‘Phoneographers’ – amateur photographers who […]