Milka’s New Ad Shows the Best Faces Reacting to Less Palatable Foods

Milka’s New Ad Shows the Best Faces Reacting to Less Palatable Foods

To trigger nostalgia over the first time customers tasted one of its milk chocolate squares, European brand Milka has launched “First Tastes,” a digital campaign that explores other, less tender first bites. Among them is the first time a woman eats octopus, a boy eats pickles, a baby tries a lemon, or—funnier still—a grandmother is […]