Design Bridge Helps Cadbury Milk Tray Shed ‘Last-Minute Gift’ Reputation

Design Bridge Helps Cadbury Milk Tray Shed ‘Last-Minute Gift’ Reputation

Cadbury Milk Tray has revealed new packaging to coincide with the brand’s centenary as it attempts to re-establish the chocolates as a thoughtful and special gift choice. Working with Design Bridge, Cadbury sought out public opinion ahead of the re-design and discovered that there was still an underlying love for the chocolate brand. “Despite being […]