#BeyondTaste, the campaign by Café de Colombia and McCann Worldgroup Colombia to taste coffee with your ears

By on    Advertising, Advertising Gallery, Beverages, Creative Gallery, Innovation, Latest, Marketing, Non Alcoholic  

Initiative covers Canada, China, South Korea, the United States, Finland, Japan, Norway and Sweden to promote the consumption of this product.

#BeyondTaste, the campaign by Café de Colombia and McCann Worldgroup Colombia to taste coffee with your ears

We are in a new paradigm of marketing to innovate through experiences and Café de Colombia, a brand of the Federación Nacional de Cafeteros- Fondo Nacional del Café (National Federation of Coffee Growers – National Coffee Fund), is the main character in this area. With the support of McCann Worldgroup Colombia, through the #BeyondTaste campaign, the […]

‘Greatness is Brewing’ in Rokkan’s New Campaign for Café de Colombia

By on    Advertising, Beverages, Latest, Launches, Non Alcoholic  

‘Greatness is Brewing’ in Rokkan’s New Campaign for Café de Colombia

Rokkan, the Creative Agency of Record (AOR) for the Colombian Coffee Growers Federation (FNC) and its public-facing arm Café de Colombia, launched a bold new campaign re-introducing Colombian coffee to a new generation. Titled “Greatness is Brewing,” the campaign highlights the idea that groundbreaking accomplishments are the result of many small steps—especially when it comes […]