The California Prune Board, whose responsibilities include the marketing of the world’s most sought after prunes, has been shortlisted as one of three finalists in two categories in the prestigious Polish Public Relations Consultancies Association ‘Golden Clips’ PR Awards. The final of the awards, dubbed the Polish PR industry’s equivalent of the Oscars, take place […]
As the California Prune Board commences preparations to commemorate its 65th anniversary, the US prune industry has confirmed that this year’s crop represents an exceptional yield in terms of unsurpassed quality, boasting a premium larger fruit that is ultra-sweet, tasty and nutritious, resulting in the 2016 supply being compared to a ‘limited production fine wine’. […]
Right or wrong, excess sugar intakes are being frowned upon by health experts, due to the association of high ‘free’ sugars with poor dietary quality, obesity and increased risk of non-communicable diseases – heart disease, cancers, diabetes, asthma and dental diseases being the most prevalent globally! Free sugars include monosaccharides and disaccharides added to foods […]
Health conscious Brits, now feeling a prick of conscience following UK Action on Sugars recent call to cut sugar intake, may be relieved to know that there is an easy and natural solution in the shape of California’s plump prunes. The fruit has now been proven to provide a healthy and natural replacement for some […]
Eating prunes is officially beneficial for digestive health confirms the EU Commission in a final authorisation ruling. Prunes are now the only natural, whole and dried fruit to achieve an authorised health claim in the EU following a six-year application process by the California Prune Board. With eight out of ten adults in the UK […]