Vitalin, one of the UK’s oldest pet food brands, has celebrated a seven-figure brand investment with the launch of its first TV campaign. The 30 second TV ad, and accompanying online campaign: ‘That’s a Vitalin Dog’ will run across ITV, Channel 4 and Sky, plus across online display and social channels from this Thursday (March […]
Saatchi & Saatchi has launched new work with Fridge Raiders celebrating all of the busy, on the go doers who ‘Get The Day Done’ – with a little snacking support along the way, of course. Looking at the broader role that Fridge Raiders, a Pilgrim’s Food Masters brand, plays in busy people’s lives, the work […]
The Iconic Cookie Brand Reveals its Latest Creative Strategic Platform and Creative Campaign ideated by creative agency LePub Amsterdam OREO, the distinctive American black and white cookie brand, introduces its new European brand platform, “Trust The Twist”, with the aim of bringing playfulness into everyday habits and becoming part of people’s daily routine by leveraging […]
Cadbury, in partnership with its global agency of record, VCCP, is relaunching the integrated campaign ‘The Big Win Win’ for the second consecutive year, continuing its support for local shops and their vital role within communities. The Big Win Win is a nationwide campaign from Cadbury designed to foster generosity and community spirit. It provides […]
Pepsico has launched the campaign for its Extra Flamin’ Hot platform of super-spicy snacks, by repurposing an existing ad, using post-production skills from POD LDN. London-based post-production company, POD LDN, recreated the existing spot, originally shot in Mexico by Lovster, and gave it a fresh twist by adding Nelly’s famous ‘It’s getting hot in here’ […]
To launch the new SHEBA® GRAVY INDULGENCE™ Entrées, the brand challenges cat influencers in the ultimate match-up to see who can lick the fastest; In the latest campaign created by AMV BBDO, American sports announcer and cat lover Ian Eagle will commentate every lick and lap as famous felines compete head-to-head. At a time of year when sports […]
Budweiser, part of AB InBev, has joined forces with legendary artist Sir Peter Blake, the godfather of British Pop Art to launch an exclusive limited-edition can which doubles as a collectable piece of Pop Art. Giving people the chance to own a piece of timeless art, the collaboration between the iconic American beer brand and […]
Froneri has today launched a new integrated campaign for Cadbury Ice Cream – claiming the delicious frozen treats are ‘Guaranteed not to last’. The campaign was created by Cadbury’s global agency of record VCCP London. Taking a bold strategy, the campaign steers clear of category conventions which usually showcase mouth-watering product shots in overly stylised […]
innocent Drinks, Europe’s leading healthy drinks company, is taking commuters on a journey deep into the earth in a new immersive campaign to raise awareness of the importance of healthy soil. Digital advertising formats immerse passengers at three major Elizabeth line stations in an alternative “underground” environment that highlights the important part soil health plays […]
redpill, the original integrated marketing agency announces OpenTable client win with #DineWithOpenTable. The creative TikTok and Instagram campaign marked the start of its relationship with the restaurant reservation platform. The campaign, which succeeded engagement targets by 75%, partnered OpenTable with influencers to tell personal stories about dining out. Using market insights, redpill helped build storylines […]