McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance

<strong>McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance</strong>

McDonald’s latest campaign highlights the little changes they’ve made to the way they source their food over the last 20 years, by tapping into 1990s culture. The campaign launches with a 90s Teletext inspired advert interrupting ad breaks across major networks during peak programming. The 30” spot will take over screens across the UK, and will read: “We’ve […]

Takis and Publicis•Poke launch ‘Drop Codes’ campaign to get Gen Z fired up about the UK’s most exclusive hot snack

Takis and Publicis•Poke launch ‘Drop Codes’ campaign <strong>to get Gen Z fired up about the UK’s most exclusive hot snack</strong>

Takis Drop Codes, a fly poster campaign from Takis and Publicis•Poke, harnesses Gen-Z’s love of exclusive drops and code cracking to promote the hottest drop of the year: Takis coming to Aldi. After years of it being nearly impossible to get your hands on a bag of a Takis, the Gen Z-loved spicy snack is […]

tms doubles the appeal of McDonald’s MONOPOLY game with Double Peel gameplay

<strong>tms doubles the appeal of McDonald’s MONOPOLY game with Double Peel gameplay</strong>

McDonald’s MONOPOLY Double Peel is back for a second year, offering players another chance to double up on the excitement of the UK’s biggest prize promotion. Double Peel was introduced by McDonald’s and tms for last year’s McDonald’s MONOPOLY game extending the long-running prize promotion into the mobile app. McDonald’s MONOPOLY returns to the UK […]

GUINNESS EMBRACE FANS’ SUPERSTITION AND LAUNCHES CAMPAIGN TO NOT JINX THE IRISH RUGBY TEAM

<strong>GUINNESS EMBRACE FANS’ SUPERSTITION AND LAUNCHES CAMPAIGN TO NOT JINX THE IRISH RUGBY TEAM</strong>

As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season As fans look forward to an exciting few weeks of rugby GUINNESS launches a new campaign to galvanise the country and show its support […]

Peperami Launches Seven-Figure TV Marketing Campaign

<strong>Peperami Launches Seven-Figure TV Marketing Campaign</strong>

Peperami has launched its latest marketing campaign, We All Go a Bit Peperami, which will see the iconic meat snacking brand invest £1.5 million in the activation to increase brand awareness and drive sales of Peperami’s latest products, Pizza Buns and Chicken Bites. Securing £1 million of prime advertising time across TV, Broadcaster Video on […]

Publicis Groupe Israel has created a new campaign for the Israeli food chain “Tiv Taam” that turns Facebook hate comments into a bold print campaign

<strong>Publicis Groupe Israel has created a new campaign for the Israeli food chain “Tiv Taam” that turns Facebook hate comments into a bold print campaign</strong>

Israel of 2023 is a country more socially divided than ever before. The judicial coup promoted by the current government has made things even worse and has split Israeli society further into polar opposites: liberal Israel and conservative Israel. “Tiv Taam” food chain is one of the only food chains selling non-kosher food, thus attracting […]

“LET’S ALL CHIP IN” MCCAIN LAUNCHES 360 MARKETING CAMPAIGN CHAMPIONING THE POSITIVE IMPACT OF REGENERATIVE FARMING

“LET’S ALL CHIP IN” MCCAIN LAUNCHES 360 MARKETING CAMPAIGN CHAMPIONING THE POSITIVE IMPACT OF REGENERATIVE FARMING

●      McCain’s new “Let’s All Chip In” campaign sees comedian and Love Island commentator Iain Stirling and Capital Radio breakfast show host Roman Kemp experience a clash of two worlds, as they swap their city-dwelling lifestyles for a day at the farm  ●      With potato yields down by 15% in 2022* alone due to droughts […]

TENNENT’S LAGER GIVES BIG OOOFT IN MAJOR NEW CAMPAIGN LED BY JOHN DOE

TENNENT’S LAGER GIVES BIG OOOFT IN MAJOR <strong>NEW CAMPAIGN LED BY JOHN DOE</strong>

Tennent’s Lager, Scotland’s favourite and best-selling beer brand, has released a seven-figure integrated campaign, underpinned by new positioning and brought to life through a TV spot, OOH, partnerships and social content – its biggest marketing drive in over eight years. Filled with the country’s trademark humour, the work – led by integrated creative agency, John […]

KENCO INVESTS HEAVILY INTO NEW BRAND ATL CAMPAIGN DURING ITS CENTENNIAL YEAR

<strong>KENCO INVESTS HEAVILY INTO NEW BRAND ATL CAMPAIGN DURING ITS CENTENNIAL YEAR</strong>

Celebrating 100 years of coffee expertise, Kenco sets itself up for the future with new ‘Made to Uplift’ brand platform Kenco, one of the UK’s most loved coffee brands, is investing a substantial £6.4m into the debut of a new TV ad that will run at key moments from 8th July, across TV, YouTube and […]

Cadbury Dairy Milk continues to shine a light on the innate generosity of humans

<strong>Cadbury Dairy Milk continues to shine a light on the innate generosity of humans</strong>

Latest spot captures another small but emotionally powerful story of human connection, demonstrating there’s a glass & a half in everyone Cadbury Dairy Milk and global agency of record, VCCP today releases its latest story in the “There’s a Glass and a Half in Everyone” series, Speakerphone, Now in the fifth year of the IPA […]

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