McDonald’s is often looked at as the quintessential western brand. This often leads people to assume that the house favourite burgers from McDonald’s India are also western in their origin. In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle […]
Much loved and iconic brand Brennans has launched a new TV ad from its latest through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life. Brennans provides a […]
New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle, will serve festival revellers in Manchester (until 18th August), Bristol (23rd August-1st September), Milton Keynes (6th-15th August) and London (20th-29th September). The […]
Weetabix, one of the UK’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the Nick Frost-voiced TV advert, as well a social media influencer push and online campaign. There will also be new in-store activity and POS […]
Creative agency, Space, has developed a curious experiential campaign to bring super premium gin Hendrick’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that will invite gin drinkers to escape the conventional and embrace the delectable, taking a leap into the peculiar world of Hendrick’s. Space has developed the […]
The latest limited edition from Ardbeg gives whisky and dog lovers alike the chance to celebrate the untamed spirit of Ardbeg and its beloved canine mascot, Shortie. A new campaign and promotion has launched, developed by Endeavor Global Marketing. With Father’s Day just around the corner, Shortie’s Ardbeg bone gift pack is the daddy of […]
A new Russian poster campaign for McDonald’s highlights a benefit of the fast food brand’s globally iconic logo that’s not often discussed – its value as a universal landmark to help people navigate. To show the way tourists and locals use McDonald’s as a landmark and a reference point to help them get around cities, […]
Absolut once again brings forward its belief in Global Unity through a brand-new campaign named Born Colourless. The brand over the years has championed purpose led creativity and instigated an open world. In the new campaign Absolut highlights the deeply coloured opinions that exist in the world and leaves viewers with the message that for […]
Hormel Foods, the makers of Hormel Compleats microwave meals, announced the launch of the Fast as BE:EP advertising campaign, created to showcase the speed and convenience of the brand’s line of satisfying meals that are ready in just 60 seconds. The campaign, developed in collaboration with BBDO Minneapolis, includes a series of 15-second videos featuring adults preparing a […]
Truly Hard Seltzer, a leader of the exploding hard seltzer category, announced the launch of a new advertising campaign with American actor Keegan-Michael Key, best known for his roles on Mad TV, Comedy Central’s Key & Peele and Netflix’s Friends From College and the two hit summer blockbusters Toy Story 4 and The Lion King. […]