Taylors of Harrogate kicks off a £2M campaign on August 12, shining a spotlight on the genius invention of coffee bags. The multi-channel campaign ‘Why didn’t we think of them before?’ will drive awareness and trial of this fuss-free way to enjoy proper coffee. The campaign, created by agency Lucky Generals, leads with a brand-new […]
Mars, Incorporated has announced an exciting new direction to Galaxy – one of the company’s biggest brands – with a new creative campaign, direction and tone of voice, underpinned with a series of exciting product innovations. Through the new Galaxy Choose Pleasure TV ad, supported by online and social media spend, the brand will inspire […]
Tequila Avión is proud to announce its new partnership with Grammy-nominated artist, 21 Savage, as part of its new “Depart. Elevate. Arrive.” campaign. Inspired by the vibrancy of modern Mexico City, “Depart. Elevate. Arrive.” introduces a bold, new look for Avión and celebrates the brand’s heritage and passion for aviation, while targeting consumers who are adventurers […]
Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]
Burger King has launched a first-of-its-kind campaign in Kuwait, running between July 24 and August 3, 2019. Taking into account Kuwait’s scorching heat, Burger King has introduced the ‘Hotter is Cooler’ campaign that ensures reduction in prices of its popular cold in real-time as the temperature soars. This is made possible through a dynamic algorithm […]
Each year on 9 August, Singapore gathers in the biggest celebration of what is deemed the most important day in the nation’s history – National Day. This year, Tiger disrupts conventional celebrations by paying homage to the day before, 8 August, to honour the journey of hard work and determination that brought us to our […]
Jacob’s Creek has unveiled its latest global Masterbrand platform, ‘Bring Your Australian’ at its pop-up restaurant on Bennelong Point, overlooking Sydney Harbour and the Opera House. Championing a more contemporary, globally relevant Australian spirit, the platform is supported with a striking new identity, and a fresh colour palette inspired by modern Australia. The ‘Bring Your Australian’ platform is the start of […]
Four’N Twenty has launched its latest communications campaign via BWM Dentsu Melbourne, celebrating its deep connection with sporting fans across the country. From the sofa to the schoolyard, on the sidelines and up in the members’ stands, the humble Four’N Twenty has been “Australia’s Original Fan Food” since 1947. The integrated communications campaign was created […]
The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique. Burger King’s latest Brazilian ad finds a […]
Creative agency Impero has been briefed by Danone Waters UK & Ireland to create a national out-of-home (OOH) advertising campaign for its new brand L’mon, from the makers of Volvic, a zesty range of sparkling drinks, produced in the UK. Launching end of July, Impero was tasked to deliver an engaging and disruptive OOH campaign […]