Today, Coro’s fruit juice brand Suntop, in partnership with the global leader in connected packaging, Appetite Creative, has launched a new connected packaging experience to kick off the back to school season with fun prizes and rewards for its new ‘Mega Back to School 2025’ campaign. The campaign aims to develop a fun, engaging instant […]
In the UK the average diet is over 57% ultra-processed and in children it’s even higher and continues to rise1. The new campaign ‘Unprocess Your Food’, created by Hearts & Minds, sees sustainable online grocer Abel & Cole invite shoppers to reconnect with real food – grown and produced the way it should be. By […]
“Lovely Day for a Guinness” features fans from all 20 Premier League clubs and shines a light on the shared loved and devotion that connects football communities around the world With the opening weekend of the 2025/26 Premier League season, Guinness has unveiled its largest community-driven sports campaign, marking its second season as Official Beer and Official […]
The new integrated campaign introduces “Justin”, a hyper-enthusiastic store associate who can’t help but share what’s new (and on sale). Stop & Shop, the neighbourhood grocer, is rolling out a bold new brand campaign, “Good Things Are in Store”, developed in partnership with independent creative agency Curiosity. The integrated campaign marks Stop & Shop’s first major […]
Today, Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign. This next chapter continues to build on the award-winning brand campaign – which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at Campaign Big and Creative Circle. This year, VCCP is […]
Danone’s plant-based food brand, Alpro, has partnered with the global leader in connected packaging, Appetite Creative, to launch a brand new immersive connected experience to educate customers about the nutritional benefits of its new Alpro Kids range. The recently launched Alpro Kids range includes an oat-based drink available in chocolate flavour, a strawberry-flavoured soya drink […]
Stowford Press is stepping into a fresh chapter with a striking new identity and its biggest-ever consumer marketing push, all designed to win over a new generation of cider drinkers. Owned by fourth-generation, family-owned cidermaker Westons, the eye-catching new Stowford Press design is rolling out across UK retailers from the end of July. This is […]
Müller FRijj, the iconic ready-to-drink milkshake brand, has launched a major gaming campaign across the UK, in collaboration with world-leading gaming adtech platform, Overwolf Ads. The activation marks an extension of Müller FRijj’s recent integrated campaign, ‘Just feel the URjj’, building on Müller UK & Ireland’s growing reputation for bold, humorous work, this time turning […]
A bold new campaign from Carlsberg Britvic and VCCP Blue sees a brand refresh which ‘ditches the dull’ and targets a new generation of J2O drinkers. Today J2O, the much-loved fruity drink from Carlsberg Britvic, launches a bold new brand refresh and integrated campaign created by VCCP Blue. With the aim of reintroducing itself to a new generation of […]
In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Häagen-Dazs and BBH are setting out to do it differently. ‘Devoured’ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work […]