The moment Jackie Robinson walked onto Ebbets Field on April 15, 1947, he became an iconic and everlasting figure in American history. Born in 1919, the 2019 MLB season will mark the Centennial of the man that drove positive change far beyond his sport. On MLB Opening Day, March 28th, Budweiser will raise a Bud to celebrate this legendary […]
Smoothie King, the world’s leading smoothie brand, will encourage guests to “Rule The Day” through new branding that delivers on the company’s vision to be an integral part of every health and fitness journey. The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, comes as Smoothie King continues its menu makeover, a […]
To celebrate its 50th anniversary, Intermarché is back with a new film from the saga “we are producers and retailers to help you eat a little better every day”. In 2017 Intermarché moved millions with a three-minute film that allowed the brand to cover an emotional territory previously unseen in its category. We discovered a […]
Young’s Seafood is launching one of the most targeted marketing campaigns ever to support its famous Chip Shop and Gastro brands. The activity, which goes live on 1st April and includes an innovative integrated and digital broadcast plan, will deliver Young’s longest running campaign to its core target audience via an exclusive partnership with Sky and […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, an award-winning incubator for courageous ideas that drive impactful change on behalf of our ocean, announced a splashy partnership with one brave sea turtle Sydney to put an end to all plastic straw emoji usage. Giving a platform and voice to Sydney, Bacardi and Lonely Whale […]
Mondelez-owned confectionery brand Trebor, has launched a new social campaign, “Give Me Strength” which showcases the brand’s no-nonsense attitude, calling out everyday exasperating situations using the well-known British phrase. The humorous campaign is made up of a number of short format social films. The campaign by Ogilvy UK, premise is rooted in Trebor’s intense flavour, […]
KFC pays homage to The Godfather in this brilliant new film created by Mother London, which reminds us that though there are many imitators, there’s only one place to get the Colonel’s Original Recipe chicken. The 60-second spot, directed by Sam Pilling via Pulse Films, features a specially-commissioned performance of the film’s iconic instrumental theme. It follows the Colonel being driven down a […]
The latest Bud Light efforts against Miller Lite start with ‘Imitation’, showing the King by the fire, acknowledging Miller Lite’s latest ad and lamenting that the rival brand never thanked him for delivering its vat of corn syrup. “Look, if you’re this set on imitating our kingdom, may I suggest also imitating us by putting […]
Andy Martin has directed two new animated spots for Kettle Brand chips, part of the Campbell Snacks portfolio, to launch their ‘No Small Potatoes’ campaign. The ads were created with their agency of record, VMLY&R, and produced by Passion Animation Studios. The two bright and energetic spots highlight the Kettle Brand story in a fun […]
Miller Lite is launching a series of new spots that lightheartedly joust with the “Dilly Dilly” fantasy world Bud Light has inhabited for the better part of a year. The new competitive ads by DDB Group, which will air on television, digital and social channels starting March 21 during the college basketball tournament, “take consumers […]