In the UK, Cadbury takes over Piccadilly Lights today with its iconic Cadbury Dairy Milk chunk Today, Cadbury Dairy Milk is launching ‘It could only be… Cadbury Dairy Milk’, an integrated campaign developed by global creative agency of record VCCP, that aims to celebrate the iconic taste of Cadbury Dairy Milk. The equity-driving product campaign brings to life the unmistakable slow […]
Jacksons of Yorkshire launches their new brand re-positioning campaign this week (19th May). This is the first work to launch since Red Brick Road won the brand re-positioning brief in in 2024 and marks the brand’s first appearance on TV. The new “Rise Up” brand platform signals the quality and pride in every Jacksons loaf. Thanks […]
KFC and Fiesta team up to launch a special edition of the classic Fresquito lollipop shaped like a chicken drumstick. A group of children interact with different media to give a playful nod to a product designed for children.. The campaign was created by PS21, with media planning by Arena. KFC and Fiesta have joined […]
THE NEW ‘NON-SWEET’ DRINK RANGE LAUNCHES NEW CREATIVE CAMPAIGN CANS, the new non-sweet drink brand that launched into the UK in March, has just unveiled the new CANS CREW – a team of animated characters who not only tell the brand’s story but also take on the role of its main ambassadors. With a focus […]
Warburtons, the UK’s largest bakery brand, continues its tradition of partnering with Hollywood royalty for its iconic storytelling adverts, unveiling Academy Award-winning actress Olivia Colman as the star of the latest ad, ‘The Inspection’. The campaign creative was developed by Joyful & Triumphant, with the support of McCann Manchester for social, and the advert was […]
Heineken® has unveiled its latest campaign, inspiring consumers to get social off socials as a way to combat feelings of digital overload. In a world where adults are feeling increasingly overwhelmed by their social media feeds*, Heineken® is seeking to remind people of the power of real-life socializing by – ironically – tapping into the […]
Grey London is excited to share that Stella Artois is launching a new out-of-home campaign that humorously nods to the universal experience of navigating a crowded bar. The campaign, titled “Claustrobars,” was shot by globally renowned photographer Ale Burset and developed in collaboration with Grey’s London studio with a curated global team. “Claustrobars” captures a […]
Taco Bell challenged the British public to try its new Chicken Nachos with a daring new hairstyle in experiential and social campaign, led by Publicis London Publicis London and Taco Bell have collaborated on ‘The Nacho Chop’, inviting Britain’s bravest to embrace something bold and different – both in their food choices and hairstyles. To celebrate […]
Flipping Retail Logic — And Redefining the Future of Refrigerated Beverages Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive but high-potential market (based on company data). But recently, the brand made an unexpected request to shop owners in southern Chinese towns: move Harbin Beer to […]
Award-winning creative agency, The Elephant Room, is launching a new brand identity for The Botanist gin, as a modern, super premium brand designed to appeal to a global audience and to tap into a growing desire to celebrate the moment and intentional living. The resulting work moves the brand beyond its provenance story and includes […]