The UK’s premium cold-pressed rapeseed oil brand, Borderfields, has teamed up with Race for Life to raise money for the charity Cancer Research UK. To publicise the activity a customised bottle label that unites the two brands has been designed by Nottingham brand & packaging agency Pure, free of charge. As Cancer Research UK’s Race […]
Italian restaurant chain Zizzi is enjoying the benefits of a campaign that combines mobile, social and gamification after seeing consumer email click throughs increase three fold. As part of Zizzi’s wider three-year ‘Zizzi Tackles Cancer’ campaign to raise £1m for Cancer Research UK, the gaming push launched on 1 September and uses technology from 3radical […]
Paper by University of Leicester scientists shows resveratrol can still be used in the body after it has been metabolised. A chemical found in red wine remains effective at fighting cancer even after the body’s metabolism has converted it into other compounds. This is an important finding in a new paper published in the journal […]