Eclipse Mints Launches New ‘Share a Little More’ Brand Platform via Clemenger BBDO

Eclipse Mints Launches New ‘Share a Little More’ Brand Platform via Clemenger BBDO

Eclipse Mints and Clemenger BBDO Sydney have launched a new brand platform, Share a Little More.  The new platform represents a shift for the brand as it looks to inspire and celebrate real, authentic moments and the role that sharing a mint has to play in creating a moment of connection.  Launched via a spot […]

People Complete Ridiculous Tasks for Candy in New Carletti Campaign

People Complete Ridiculous Tasks for Candy in New Carletti Campaign

Director, Peter Harton, who is represented by Great Guns (exclusively in the UK, US, Asia, India, and ME), unveils a series of quirky commercials for Danish confectionery company, Carletti. Created by agency, Envision, and produced by TorpBerthelsen, the four 30-second adverts show people inventing bizarre excuses to reward themselves with Carletti candy. Each of the four […]

Ricola Taps into Wellbeing Trend with ‘Wish You Well’ Brand Campaign

Ricola Taps into Wellbeing Trend with ‘Wish You Well’ Brand Campaign

Ricola, the Swiss herbal drop manufacturer, has announced the launch of a major new brand campaign. The push was developed in partnership with creative agency Publicis, with media strategy and planning by Arena Media, part of Havas Group Media. ‘Wish you well’, Ricola’s first brand campaign for over three years, aims to raise brand awareness […]

SKITTLES’ Super Bowl Ad by DDB Worldwide is Broadway Bound

SKITTLES’ Super Bowl Ad by DDB Worldwide is Broadway Bound

In 2019, instead of running a 30-second ad during Super Bowl LIII, SKITTLES is creating the first-ever commercial performed as a live Broadway musical. “Skittles Commercial: The Broadway Musical” is written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide. The 17-member cast, led by a soon-to-be-announced celebrity, will perform the show one time […]

Quiet Storm Creates New Kids Voices Ads for Haribo Germany

Quiet Storm Creates New Kids Voices Ads for Haribo Germany

HARIBO’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for HARIBO Germany for the first time, with new executions breaking this month. Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for HARIBO Germany, which are running in Germany, Switzerland and Austria […]

Tic Tac Back On UK TV for First Time in 5 Years with New Campaign by krow

Tic Tac Back On UK TV for First Time in 5 Years with New Campaign by krow

Tic Tac is launching a £1.5m campaign featuring a brand new TV creative and positioning, encouraging people to take on new experiences and ‘Open Up’. For the first time in five years, Tic Tac Core (Fresh Mint, Lime & Orange, Strawberry Fields, and Mint Rush) is hitting the UK’s screens on 7th May and running […]

Haribo Promote Their Reduced Sugar Recipe in New Ad by Quiet Storm

Haribo Promote Their Reduced Sugar Recipe in New Ad by Quiet Storm

 Following the recent introduction of the UK sugar tax, ​Haribo has flipped its continuing ‘Kids Voices’ campaign on its head by bringing in an adult-voiced young lad to promote its reduced sugar product. Quiet Storm’s latest spot for the global confectioner begins with a group of adults – voiced by children – discussing the […]

Mars Inc. Unveil a Chocolate and Candy-Inspired Pop-Up Salon Just in Time for Valentine’s Week

Mars Inc. Unveil a Chocolate and Candy-Inspired Pop-Up Salon Just in Time for Valentine’s Week

Mars Wrigley Confectionery U.S., makers of beloved treats including Dove, M&M’s, TWIX, SNICKERS, Skittles, Starburst, Altoids and Extra, announced plans to open the first ever chocolate and candy-inspired pop-up salon based in New York City, just in time for Valentine’s Week. The experience, set to debut February 13 through 14, will be based at 230 West 39th […]

Skittles Makes ‘Super Bowl’ Ad to be Seen by Just One Fan

Skittles Makes ‘Super Bowl’ Ad to be Seen by Just One Fan

 Skittles and DDB have managed to come up with a new twist on Big Game advertising hype: the “most exclusive Super Bowl ad ever.” The candy brand swears that it’s made a “real, multimillion-dollar Super Bowl ad,” featuring a celebrity, that’s on par with the sophistication of its previous Super Bowl ads, but will […]

IT’SUGAR Looks to ‘Makes America Sweet Again’ with New 3D-Printed Trump Gummies

IT’SUGAR Looks to ‘Makes America Sweet Again’ with New 3D-Printed Trump Gummies

IT’SUGAR, the cheeky experiential candy retailer, is bringing Americans together in a seriously sweet way. Known for its outlandish candy and irreverent merchandise, one of the world’s largest specialty candy retailer launched an exclusive line of 3D-printed Trump gummies — and they’re going to be ‘yuuuge’. The sugary snacks — which feature a nearly lifelike […]

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