Birds Eye Relaunches Coated Fish Range with the Help of ‘The Captain’

Birds Eye Relaunches Coated Fish Range with the Help of ‘The Captain’

Leading frozen food brand, Birds Eye, has announced the launch of a new market-leading multi-million pound above-the-line campaign for its Coated Fish range, including a new TVC featuring Captain Birdseye, product quality improvements across the entire range and a packaging refresh. Only the Best for the Captain’s Table After almost a decade away from the UK’s […]

Captain Scrapped as Birds Eye Launches New Branding

Captain Scrapped as Birds Eye Launches New Branding

Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]