Diageo has launched a digital out-of-home (OOH) campaign for its Pimm’s brand which activates once the weather reaches 21 degrees. Planned by Carat and Posterscope, the weather-activated campaign runs across a combination of 12 of Ocean Outdoor’s premium screens in London and Birmingham, Thursdays to Sundays during peak commuter periods. Using scheduling and formatting data […]
Kellogg’s, the leading cereal brand, launches its sponsorship of popular Channel 4 gameshow Deal or No Deal, to promote its All-Bran cereal range. The sponsorship deal has been managed by Carat and Channel 4 Sales and has been designed to position the All-Bran cereal range as the tasty breakfast choice that keeps you regular. Starting […]
Kellogg’s is launching its biggest ever on-pack promotion by offering consumers the chance to get their hands on their very own personalised spoon – for free. The promotion, which features across many of Kellogg’s best loved cereal brands including Special K, Corn Flakes and Crunchy Nut, will feature on up to 120 million cereal boxes […]