Leo Burnett Repositions Kellogg’s Special K Brand in Ambitious Campaign Set to Run Throughout 2018

Leo Burnett Repositions Kellogg’s Special K Brand in Ambitious Campaign Set to Run Throughout 2018

Agency Leo Burnett has devised a campaign to reposition Kellogg’s Special K brand, so that women see it as a source of nutrition and one which will power them through their everyday lives. The campaign breaks in the UK on 26 December, and runs throughout 2018, with ads running in Europe early in the year. […]

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness Use Behavioural Data to Locate and Reach Draught Enthusiasts

Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]

Clear Channel Singapore’s Hands-on Game Lets Customers Claw their Way to Free Oreo Thins Lemon

Clear Channel Singapore’s Hands-on Game Lets Customers Claw their Way to Free Oreo Thins Lemon

Modelled on an actual arcade claw machine, Oreo brings the fun back with the new Oreo Thins Lemon on Clear Channel Singapore. It has been an exciting year for Oreo Thins after the tremendous success from their launch in August 2016. In 2017, Oreo placed a greater challenge to Carat and Clear Channel Singapore to […]

Mother Gets Ritz Baked to Perfection with New Multi-million Pound Campaign

Mother Gets Ritz Baked to Perfection with New Multi-million Pound Campaign

Ritz has launched a brand new, multi-million-pound campaign to bring to life the Ritz Bakery and its product line of two innovative snacks that are nothing short of ‘Baked to Perfection.’ The master-brand campaign celebrates the boundless creativity that has come exploding out of the Ritz Bakery of late in the form of two delicious […]

Gordon’s Gin Bucks Craft Messaging Trend to Focus on ‘Simple Pleasure’ of a G&T

Gordon’s Gin Bucks Craft Messaging Trend to Focus on ‘Simple Pleasure’ of a G&T

Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]

McCain Uses the Power of Digital Outdoor to Say Every Day is Beer Batter Chip Day

McCain Uses the Power of Digital Outdoor to Say Every Day is Beer Batter Chip Day

Every day is beer batter chip day according to McCain, who has engaged APN Outdoor’s Elite Screens across the eastern seaboard for their latest campaign, encouraging Aussies to make every day special with Beer Batter Chips. The campaign was created in conjunction with media agency, Carat, and out of home specialists, Posterscope. McCain has utilised […]

Mondelez & Carat Launch Pioneering New OOH Push For Cherry Ripe

Mondelez & Carat Launch Pioneering New OOH Push For Cherry Ripe

Mondelez, in collaboration with Carat, Posterscope and Amnet, has launched a pioneering campaign on digital out-of-home. The campaign combines audience insight with live, real-time facial recognition data to deliver a scaled and optimized digital OOH solution for Cherry Ripe. The ground-breaking campaign, run for Cherry Ripe across Val Morgan Outdoor’s Pump TV network, is the first […]