belVita Breakfast will air two brand new 10” TV ads on Monday 16 January, to celebrate the launch of its brand new Good Mornings marketing campaign. The 360 and truly integrated campaign will show and encourage consumers to enjoy the power of a good morning, which starts at breakfast.
The campaign also comprises of a documentary-style video, specifically developed for digital activation and a 2,000-person social experiment to bring to life the power of a good morning. The marketing campaign follows the successes of belVita Breakfast in 2016, including being awarded The Grocer’s Top Campaign Award 2016 Biscuits Category and winning #2 brand.
Aimed at 25-44 year old ‘Breakfast Believers’, the £4m 360 campaign created in partnership with Gravity Road, Hey Human, Carat and Hill + Knowlton Strategies, explores how eating breakfast can impact our mornings and aims demonstrates just how contagious good mornings can be.
Daniel Kessler, Senior Brand Manager for belVita Breakfast at Mondelez, says: “This exciting campaign is the perfect demonstration of our brand belief – good mornings can set you up for the whole day and start at breakfast! The campaign reflects the positivity associated with the brand. Additionally, the 360 approach ensure we’re efficiently targeting our consumer audience by the media channels most relevant to them.”
belVita Breakfast are available in most major supermarkets. Helping people to enjoy a good start to their morning, belVita Breakfast biscuits are specially designed for breakfast, with a nutritious and delicious option to suit everyone.
The only breakfast biscuit with proven sustainable energy when eaten as part of a balanced breakfast, belVita Breakfast provides energy for the whole morning.
Source: Little Black Book