Mondelez International’s Pop-up to ‘Lift’ the UK After Daylight Saving Time

Mondelez International’s Pop-up to ‘Lift’ the UK After Daylight Saving Time

Mondelez International is creating an “uplifting café” with a hot air balloon-inspired experience after daylight saving time ends later this month. The activation also marks the launch of biscuit brand Joyfills and aims to “bring a little joy back to the nation” on the first Monday after the clocks go back. Love Island winners Jack […]

Branding and Design Consultancy Biles Hendry Gives Breakfast an Added Bounce

Branding and Design Consultancy Biles Hendry Gives Breakfast an Added Bounce

Following on from its huge success as the original protein energy ball, Bounce is making a leap into its first usage occasion category – breakfast biscuits – with creative by long-term strategic design partner, Biles Hendry. In 2011, Biles Hendry repositioned Bounce from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle proposition. The […]

Brandon Brands Concept Biscuit Brand Moon Dipz For The Grocer

Brandon Brands Concept Biscuit Brand Moon Dipz For The Grocer

Despite the trend for reducing sugar consumption and healthy living, the British just can’t shake their love of biscuits with 93% of us indulging in them. So where do the new product opportunities lie in the biscuit category? FMCG trade publication The Grocer asked brand strategy, design and innovation consultancy Brandon to create the next […]

RPM Help BelVita Encourage their Consumers to ‘Try a Softer Start to the Day’

RPM Help BelVita Encourage their Consumers to ‘Try a Softer Start to the Day’

Creative marketing agency, RPM and the UK’s number one breakfast biscuit, belVita, are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs (point of sale creative & sampling) from 10th September. As the autumn mornings draw in, belVita are launching ‘Soft Bakes’ to ease consumers into their mornings with Red […]

Mondelez to Invest $130 Million in U.S. Biscuit Manufacturing Network

Mondelez to Invest $130 Million in U.S. Biscuit Manufacturing Network

Mondelez International is taking another important step in creating a best-in-class global supply chain today by announcing plans to invest more than $130 million in new biscuit manufacturing technology and capabilities in its current U.S. network. The investment will focus on bakeries in Fair Lawn, N.J., and Richmond, Va., supporting priority cookie and cracker brands […]