Mondelēz’s Biscuit Brand Mikado Launches First Ad in Four Years

Mikado, the Mondelez International biscuit brand, has launched its first ad in four years encouraging people to get out of the 2.16pm slump.

The ad, created by Gravity Road, shows an office at what it calls “peak slump time” when the office workers tuck into a Mikado.

It unleashes an “inner quirk” in the employees. One begins to warble and another rips his shirt open.

10518007_10156705762030008_3014589407151146090_nThe ad will run through TV, video-on-demand and social media channels. There will also be online videos featuring the office workers in mockumentary interviews.

The ad was directed by Stephen Pipe. Media planning and buying was handled by Carat.

Helen Potter, the Mikado brand manager at Mondelez International, said: “Mikado represents a fantastic opportunity within the Mondelez portfolio. It’s such a fun and quirky snack, and this campaign is part of our broader investment in the brand. When consumers try Mikado they love it and we are keen to encourage more consumers to experience the quirky brand.”

You must be logged in to post a comment Login