Global branding and structure experts, BrandOpus, are continuing their ongoing partnership with Carling, one of Britain’s leading beers, serving up a glassware game-changer to an age-old problem with the launch of its new, iconic, easy-carry pint glasses. The glasses are designed to help pub goers carry up to four pints back from the bar when […]
Carling has launched a major new advertising campaign spanning TV, out of home, VoD, cinema and social media, as well as several longer-form documentaries and a consumer PR campaign. Made Local proudly celebrates Carling’s local heritage while simultaneously shining a light on the endeavours of today’s self-starters and people with a passion to help their […]
Brewdog has launched its latest attack on rival brewers with a campaign targeting the end-lines of Budweiser, Carling, Fosters and Stella Artois. Never the industry’s shrinking violet, Brewdog’s latest work directly criticises the taste of flagship drinks from four of the UK’s biggest beer brands. The campaign takes the overall consumer scores of popular lagers […]
Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]
Carling has unveiled a prototype digital font to entertain pub goers at the bar by delivering compelling video content. The digital font will feature Premier League content as Carling looks to celebrate its 3 year partnership with the Premier League which began in June 2016. Some of the best goals from the Premier League’s 25 […]
Carling has unveiled a brand refresh that will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling portfolio, which includes Original Lager, Cider, Citrus Twist & Premier. The updated visual brand identity is simple yet proud, reinforcing Carling’s unmistakable visual equities in order to […]
Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that shoppers […]
Carling has teamed up with football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather, in celebration of their forthcoming summer promotion, Pay Per Inch. To give football fans the most enjoyable way to experience the match at home with your mates this summer, they are offering fans the opportunity […]
Carling has announced the latest chapter in its association with football; a three-year partnership with the Premier League running from June 2016 until the end of the 2018/19 season. The UK’s leading beer brand will be aiming to maximise Carling’s increasing relevance and connection with football and mainstream lager drinkers to energise the category and […]
Carling is launching a major new promotion, ‘Bank Holiday In The Bag’, which will offer lucky individuals the chance to win a free holiday with three of their mates over the May Day bank holiday weekend. Lucky winners will be notified by the delivery of a bag which will contain goodies to enjoy on their […]