Carling has unveiled a prototype digital font to entertain pub goers at the bar by delivering compelling video content.
The digital font will feature Premier League content as Carling looks to celebrate its 3 year partnership with the Premier League which began in June 2016. Some of the best goals from the Premier League’s 25 year archive will be shown alongside promotions for Carling and the outlet.
The prototype font has been installed in The Argosy, a Sizzling Pub & Grill in Derby. Further trials are planned to enable Carling to assess the response from consumers and customers.
Commenting on the launch, Carling Brand Director Jim Shearer said: “The font is the latest in a series of digital innovations for the brand. In addition to pouring a fantastic pint of Carling, we believe the digital font will be a conversation starter at the bar when people see the amazing Premier League content.”
The videos on the digital font screen will be shown in portrait view rather than landscape, as Shearer explains: ‘Goals burst out of the screen on the digital font in portrait so all our content for this trial will be delivered uniquely in this format.’
Tom Redwood, Operations Director, Suburban Pubs at Mitchells & Butlers said: “At Sizzling Pub & Grill, we are continuously exploring ways to innovate and entertain. We’ve enjoyed working with Carling on this new font and it has already received a very positive reception from our guests.”
The font is the latest addition to Carling’s line-up of digital innovations. The Carling Tap app gives fans the chance to vote for their Carling Goal of the Month whilst the Carling Beer Button will allow consumers to order beer from grocers at the touch of a button.
Source: Molson Coors