Molson Coors Launches New Above The Line Carling Zest Media Campaign

Molson Coors Launches New Above The Line Carling Zest Media Campaign

Molson Coors, one of the UK’s biggest brewers, is launching a £500,000 media campaign for Carling Zest. The above the line (ATL) activity, which includes out of home (OOH), point-of-sale (POS) and in-store digital advertising, aims to drive brand penetration and increased rate of sale by developing a clear brand-occasionality link with the Great British […]