Clemenger BBDO Melbourne and Carlton United Breweries (CUB) have launched Carlton Draught’s new ’46ers’ campaign, bringing the iconic beer back to TV screens after a five year hiatus. In Australia, a fresh keg of Carlton Draught is changed every 46 seconds, making it Australia’s freshest tap beer. This insight led to the development of the […]
Using oOh!media’s unrivalled reach in regional Australia, Carlton & United Breweries via creative agency Clemenger BBDO Melbourne, has launched a hyper-localised OOH campaign in ten cities and towns in NSW, Victoria and the ACT for Carlton Draught. The light-hearted classic roadside billboard campaign touches on various historical themes, rivalries, and traditional exports of some of […]
A potentially seismic change in advertising around sports may be heralded after a report commissioned by the Salvation Army found that more than two thirds of Australians want to ban alcohol advertising in sport. 67.2 percent of over 1000 polled said alcohol sponsorship should be phased out. The survey was undertaken as part of the […]