Carlton Dry, one of Australia’s most beloved beers, has rolled out a refreshed visual brand identity in collaboration with specialist drinks design agency Co-Partnership. The Aussie beer brand needed a contemporary evolution that would retain its easy-drinking relevance while appealing to a broader range of beer lovers. The fresh new look will help reinforce Carlton […]
Clemenger BBDO Melbourne and Carlton United Breweries have launched a new brand campaign for Carlton Dry, called ‘Underthink It’. Based on the insight that our increasingly busy and complicated lives have resulted in a tendency to overthink the little things – from what to wear, what food to order, even which beer to drink – […]
