The cheddar market leader sets out to bolster its number one title
Cathedral City Partners With BrandOpus To Pour Heart And Soul Into New Brand Identity System
Saputo Dairy Crest has launched a heart-warming TV campaign to support the government message to stay at home, and position the Cathedral City cheese as the perfect staple to liven up meals during lockdown. Cathedral City Stay Home from Grey London on Vimeo. Created by Grey London, ‘Stay Home’, launched on Saturday evening during Britain’s […]
Dairy Crest has revamped its Cathedral City Kids Snacking range with a move to lighter cheese for an improved nutrition profile and a new on-pack partnership with Nickelodeon to enhance appeal to families. From 10th October, packs across the full Cathedral City Kids’ Snacks range will be moving to 30% less fat ‘Mild Lighter’ cheese, […]
Cathedral City, one of the UK’s favourite cheese brand, returns to TV screens this January, sponsoring brand-new ITV family quiz show Britain’s Brightest Family. The sponsorship, arranged through media agency UM, launches on 10th January and is supporting episodes of ITV’s new family-focused knock-out quiz hosted by The Chase Governess, Anne Hegerty. It marks Cathedral […]
Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]